Christine Albert, MBA, MPP, APR

Chief Experience Officer LCMC Health

Christine Albert is passionate about connecting the dots between brand, culture, and experience. As Chief Experience Officer for LCMC Health—a role that comprises HR operations, Recruitment, Organizational Development, Marketing and Communications, and Wellbeing—Christine is known for her person-centric, strategic approach to leadership. Christine holds a variety of national and local leadership and board membership positions, including serving nationally as Board President of SHSMD (Society for Health Care Strategy & Market Development) and locally as a Board member for New Orleans-based Youth Force NOLA, an organization that connects students to a network of career pathways, and is an active presenter and contributor to leading industry publications.

Christine Albert, MBA, MPP, APR

Chief Experience Officer

LCMC Health

Albert

Peter Balistrieri

Director of Corporate Communications and Public Relations West Virginia University Medicine

Peter Balistrieri is the Director of Corporate Communications and Public Relations with WVU Medicine’s Children’s Hospital and the Rockefeller Neuroscience Institute. He is a traditionally trained PR professional turned integrated marketing and communications strategist, digital storyteller (read: content marketer), brand guru and social media pioneer. His expertise is in healthcare (adult and children’s hospitals and health systems), but he’s also worked extensively in financial planning and manufacturing industries. He enjoys working in healthcare the most mainly because he values working with physician leaders and learning about their work, but he also loves meeting and working with patients and their families.

Peter Balistrieri

Director of Corporate Communications and Public Relations

West Virginia University Medicine

Balistrieri

Keir Bradshaw

EVP, Technology MERGE

Keir leads the marketing technology consulting practice for healthcare at MERGE, a full service digital agency specializing in integrated marketing strategies. Keir has a history of providing elegant and powerful solutions that utilize digital technologies to engage consumers and empower communications. Leveraging more than 25 years of digital/technology experience and 20 years of healthcare experience, he’s able to act as strategic adviser, solution architect, and full stack technologist as the situation requires.

Keir Bradshaw

EVP, Technology

MERGE

Bradshaw

Dean Browell, PhD

Chief Behavioral Officer Feedback

Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don’t You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University’s School of Business and is a co-founder of the cultural education project Hidden In Plain Site.

Dean Browell, PhD

Chief Behavioral Officer

Feedback

Browell

Amy Comeau, MBA

Vice President, Marketing Emory Healthcare

Amy Moudy Comeau has more than 20 years of marketing experience in multiple industries; including health care, higher education and the performing arts. As Vice President Marketing, she leads strategic marketing for Emory Healthcare’s 4,000 physicians, 11 hospitals and 350+ locations, with a focus on patient acquisition, retention and loyalty, brand marketing, digital patient experience, community engagement and sports partnerships. She currently serves as the Vice Chair for Vizient’s Chief Marketing Officers Network. And she’s excited to share she will become a published author in 2024, releasing her first book. Prior to joining Emory, Amy spent a decade leading marketing, communications and ticketing for major performing arts organizations, including The Atlanta Opera. She graduated from Northwestern University and received her MBA from Emory’s Goizueta Business School.

Amy Comeau, MBA

Vice President, Marketing

Emory Healthcare

Comeau

Dan Dunlop

President Jennings

Dan is a nationally recognized expert in healthcare marketing, regularly contributing articles to healthcare marketing publications and speaking at conferences around the country. His articles are regularly featured in healthcare marketing publications including Strategic Health Care Marketing, Healthcare Strategy Alert, eHealthcare Strategy & Trends, and Spectrum. If all that doesn’t keep him busy enough, he’s also a renowned healthcare marketing blogger, brand consultant, and social media strategist. Dan serves on the editorial advisory board of eHealthcare Strategy & Trends magazine. He is a former board president for the New England Society for Healthcare Communications (NESHCo).

Dan Dunlop

President

Jennings

Dunlop

Danny Fell

Senior Vice President, Healthcare BVK

Danny Fell has over thirty years of healthcare marketing experience including working in hospitals, running a national healthcare marketing communciations firm, and working for one the largest heathcare companies in the world. His articles have appeared in HealthLeaders, Modern Healthcare, Strategic Health Care Marketing and the Journal of Healthcare Management, and he is co-author of The Marketer’s Guide to Market Research. In 2012, Danny was recognized with the John A. Eudes Vision & Excellence Award for his contributions to digital marketing and thought-leadership within the healthcare industry.

Danny Fell

Senior Vice President, Healthcare

BVK

Fell

Diedra Kramer

Vice President, Consumer Strategy Sutter Health

Over her 19-year career in healthcare, Diedra Kramer has extensive experience inspiring businesses and teams to achieve their fullest potential. She currently serves as the Vice President for Consumer Strategy at Sutter Health. Diedra leads her team to meet the modern consumer expectations by gleaning consumer insights, building an advanced digital front door, and developing a consumer centered in person experience through experience blueprinting and journey mapping. Prior to her current role, Diedra served as the Chief Operating Officer of Health & Wellness Solutions, for Ochsner Health. In this role, Diedra and her team empowered consumers take control of their wellbeing by providing clinical care, health products, and wellness services.

Diedra Kramer

Vice President, Consumer Strategy

Sutter Health

Kramer

Simone Lavallee

Senior Content Marketing Manager Carenet Health

Simone Lavallee is an accomplished marketing professional, earning accolades including the 2022 Globee Disruptor Gold Award for her team’s impactful contributions to disruptive products and technologies. With over 20 years of experience spanning start-ups, SaaS platforms, creative agencies, and the live events industry, Simone began her career as a writer, editor, and researcher and now specializes in senior marketing management and digital communications within the healthcare sector, showcasing a unique blend of strategic vision and creative finesse.

Simone Lavallee

Senior Content Marketing Manager

Carenet Health

Lavallee

Kirsten Lecky

EVP of Insights and Growth WriterGirl

As the EVP of Insights and Growth at WriterGirl, Kirsten partners with healthcare leaders to understand their challenges and build custom content solutions that deliver value. With 15+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten is the host of the video series Tips in Ten Minutes and has presented at numerous national, regional and state healthcare marketing conferences, including HMPS and HCIC.

Kirsten Lecky

EVP of Insights and Growth

WriterGirl

Lecky

Sylvia Marten, MBA

Vice President of Marketing and Communications VNA Health Care

Sylvia Marten, MBA, Vice President of Marketing and Communications, joined the VNA Health Care leadership team in April 2023. She leads the marketing and communications strategy, branding, planning, and program execution for all services and resources at VNA Health Care, the largest Community Health Center serving suburban Chicago with 16 facilities. Sylvia has nearly 20 years of marketing, strategy, and partnership development expertise in the healthcare industry. Her industry work across the healthcare ecosystem includes hospitals and medical groups, medical devices, pharmaceuticals, digital health, and health technology. Prior to joining VNA, Marten was Chief Marketing Officer of Pivotal Analytics, a healthcare analytics company.

Sylvia Marten, MBA

Vice President of Marketing and Communications

VNA Health Care

Marten

Jeremy Rogers

Executive Director, Digital Marketing and Experience Indiana University Health

Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, is an accomplished digital leader with expertise spanning multiple industries. He has led e-commerce and online product development teams, as both a commercial stakeholder and technologist, for more than 20 years. Since joining IU Health in late 2015, his efforts have focused on enhancing digital experiences across the health system through strategic initiatives in areas such as consumerism and transparency. A native Hoosier, Jeremy received a bachelor’s degree in Economics from Indiana University.

Jeremy Rogers

Executive Director, Digital Marketing and Experience

Indiana University Health

Rogers

Martha van Berkel

CEO and Co-Founder Schema App

Martha van Berkel is the CEO and co-founder of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of schema markup and how they can leverage semantic Schema Markup to develop their knowledge graph and drive search performance. Before Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.

Martha van Berkel

CEO and Co-Founder

Schema App

van Berkel

Heather Vaughn

Senior Product Manager Lytho

Heather Vaughn is a Senior Product Manager at Lytho with nearly 20 years of SaaS experience across product and customer experience roles. She has dedicated the past four years to driving innovation and excellence at Lytho, championing initiatives that redefine industry standards and elevate customer experiences. Heather is passionate about crafting solutions tailored to the distinct needs of creative and marketing teams, empowering them to navigate the complexities of bringing new creative concepts to market seamlessly.

Heather Vaughn

Senior Product Manager

Lytho

Vaughn

Natalie Williams

Customer Marketing Specialist Lytho

Natalie is a seasoned customer marketing specialist with a dedication to fostering client success and driving growth. With over a decade of experience in customer-centric roles, she has honed her expertise to champion the needs of creative, marketing, and content teams. Over the past five years at Lytho, she has been instrumental in elevating these teams’ performance by delivering tailored education on best practices and leveraging the power of storytelling to showcase their achievements. Her strategic approach to customer advocacy, coupled with a relentless commitment to enhancing product adoption and retention, has consistently delivered impactful results for both clients and her organization.

Natalie Williams

Customer Marketing Specialist

Lytho

Williams

Denise Worrell

Principal, Health Innovation and Transformation Langrand

With a unique blend of expertise in human-centered design, strategy, innovation, and foresight, Denise is deeply passionate about solving complex healthcare problems and shaping the future of healthcare. Currently serving as the Vice President of Consumerism at Memorial Hermann Health System, Denise leads a team of human-centered designers at the forefront of designing and delivering next-generation products and services that meet human wants and needs. Before her current role, Denise established the human-centered design practice at MD Anderson Cancer Center and served as the Executive Director of Innovation. She also led the strategy and innovation practice for a creative think tank solving the needs of large national healthcare payors and providers.

Denise Worrell

Principal, Health Innovation and Transformation

Langrand

Worrell

Option Number	Super Early Bird Price	Early Bird Price	Regular Rate
Conference	x	x	$1,195
Conference + One Workshop	x	x	$1,345
Conference + Two Workshops	x	x	$1,395

Healthcare Marketing 360 Summit

Disruptive Strategies to Reach and Engage Modern Consumers

Unleash next-gen tools and consumer insights to transform healthcare and build brand loyalty

Empower your brand. Engage your patients. Drive loyalty. Inspire action.

Top 5 Reasons to Attend

Speakers

Christine Albert, MBA, MPP, APR

Peter Balistrieri

Keir Bradshaw

Dean Browell, PhD

Amy Comeau, MBA

Dan Dunlop

Danny Fell

Diedra Kramer

Simone Lavallee

Kirsten Lecky

Sylvia Marten, MBA

Jeremy Rogers

Martha van Berkel

Heather Vaughn

Natalie Williams

Denise Worrell

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