Keir Bradshaw
EVP, Technology
MERGE
March 18-19, 2024 | Nashville, TN.
March 18-19, 2024 | Nashville, TN.
8:00 AM
8:30 AM – 10:00 AM
Consumer Boot Camp is an intensive, interactive workshop that helps hospital and health system marketers, communicators, and digital strategists develop the skills and knowledge they need to lead their organizations’ consumer transformation. Through a hands-on curriculum, participants learn how to understand consumers, engage with them, and design and build great experiences. You will also develop a personalized action plan to implement lasting programs in your own organization. This workshop is the perfect opportunity for healthcare professionals who are looking to develop the skills and knowledge they need to lead their organizations into the future of consumerism.
10:30 AM – 12:00 PM
Human-centered design (HCD) is a creative, iterative approach to problem-solving that puts people at the heart of the process. It begins with deep empathy for the people we are designing for, to understand their wants, needs, and emotions. This leads to better solutions that are more likely to be adopted and used which ultimately leads to greater buy-in, success, and impact of innovative new ideas.
10:30 AM – 12:00 PM
The difference between an effective healthcare personalization strategy and one that falls flat is whether it provides true value to consumers, while also working within the bounds of HIPAA. To do this, it must be backed by integrated technologies that “speak” to one another. MERGE has worked with multiple clients in their healthcare personalization journey. Join us for an interactive session as we share our learnings and discuss the implications of moving from targeted marketing to personalized cross-channel strategy through technology, driving improved experiences across patient journeys.
12:00 PM - 12:35 PM
12:45 PM
12:45 PM – 1:00 PM
1:00 PM – 1:40 PM
In today’s competitive healthcare market, it’s essential for healthcare providers and marketers to understand the needs and wants of their target consumers. Consumer insights can provide valuable information about consumer behavior, preferences, and pain points. This information can then be used to develop effective marketing strategies that resonate with consumers and drive results. In this session, delegates will learn
how to develop and implement a consumer insights strategy for
healthcare marketing.
Define consumer insights and explain their importance for healthcare marketing
1:40 PM – 2:20 PM
Healthcare marketing disruptors are shaking up the industry with innovative and effective marketing strategies. Paying attention to how retailers marketing their healthcare services is one of the best ways to learn how to compete for the loyalty of modern consumers. Marketing that acknowledges consumers’ elevated expectations helps brands differentiate themselves in a marketplace that’s more crowded than
ever. Take a tour of the marketing of disruptive primary care brands and see how they position themselves with a brand promise that indexes
2:20 pm – 2:40 pm
*Sponsorship Opportunity (contact info@icdevents.com)
2:40 PM – 3:10 PM
3:15 pm – 3:45 pm
3:50 PM - 4:20 PM
4:20PM
Sponsored by:
8:00 AM - 8:30 AM
*Sponsorship Opportunity (contact info@icdevents.com)
8:30 AM – 8:45 AM
8:45 AM – 9:25 AM
In healthcare, each patient’s path is inherently personal and unique, rendering a one-size-fits-all consumer journey approach ineffective. Thriving and securing loyalty in an increasingly complex healthcare environment demands a different approach to recognizing and catering to consumer’s wants and needs. In this session, we’ll explore leveraging the Moments That Matter framework to reimagine how to design and deliver seamless consumer journeys at scale. Learn how to design strategies that meet the core needs of consumers while also considering the needs of providers, staff, and operations. By identifying and elevating these Moments that Matter healthcare organizations can better focus their efforts on enhancing their consumer experience and, ultimately, achieve better outcomes.
9:25 AM -
The healthcare industry is facing a number of challenges, including a shortage of healthcare professionals, rising costs, and increasing competition. To remain competitive and successful, healthcare organizations need to develop effective marketing and staffing and retention strategies. This conference session will provide attendees with the latest insights and best practices in healthcare marketing, staffing,
and retention. The session will feature a panel of experts from a variety of healthcare organizations, including hospitals, clinics, and nursing homes. The panelists will share their own experiences and best practices, and attendees will have the opportunity to ask questions and
get advice.
10:10 AM – 10:40 am
*Sponsorship Opportunity (contact info@icdevents.com)
10:40 AM - 11:10 AM
Concurrent Breakout Sessions (Choose 1 of 2)
11:15 AM – 11:45 AM
11:45 AM - 1:00 PM
*Sponsorship Opportunity (contact info@icdevents.com)
1:00 PM – 1:30 PM
1:35 PM – 2:15 PM
Healthcare marketers are facing complex compliance challenges related to digital privacy and tracking technologies. This session will explore evolving trends and identify strategies to balance patient privacy with consumer-focused transformation. We’ll also review approaches to using customer insights and data strategies to deliver more personalized experiences throughout the healthcare journey.
2:15 PM – 2:55 PM
Marketing and PR teams in healthcare often work in silos, developing and executing campaigns without coordinating their efforts. This can lead to misaligned efforts, redundancies, and unorganized or mistimed messaging, which is never good for a hospital or hospital system. It also won’t be appreciated by executives and physician leaders alike. In healthcare especially, marketing and PR teams can form a powerful symbiotic relationship that must start in the planning stages.
When these two departments work together, they can create and implement more effective campaigns that reach the right audiences with the right messages at the right time. This session will illustrate the power of a marketing and PR partnership in healthcare. It will also encourage delegates to cross the aisle when you get back to your organization and start collaborating more closely with your colleagues in the other departments.
2:55 PM – 3:10 PM
3:15 PM
EVP, Technology
MERGE
Vice President of Marketing and Communications, Emory Healthcare
Vice President of Consumerism
Memorial Hermann Health System
Founder and Consumer Health Strategist
Shift Forward Health
Executive Director, Digital Marketing and Experience
Indiana University Health
Director of Corporate Communications and Public Relations
West Virginia University Medicine
Vice President, Consumer Strategy
Sutter Health
PhD, Chief Behavioral Officer
Discover Feedback
Senior Consultant
Optum
Vice President of Marketing and Communications
VNA Healthcare
Immerse yourself in the charms of Nashville at the iconic, award-winning Loews Vanderbilt Hotel. Your backdrop to the Healthcare Marketing 360 Summit is minutes away from Music City’s most renowned attractions. Come early or stay later — have a little fun while you’re here.
Experience a blend of genuine Southern hospitality and refined luxury. Located in the heart of Nashville, the premier property sets the stage for a soulfully-inspired stay. Enjoy seasonal flavors and creative cuisine at Mason’s and Mason Bar before exploring Music Row’s legendary recording studios. Steps from the hallowed halls of Vanderbilt University and popular area attractions, the energy and culture of Music City are infused throughout the Loews experience.
We are dedicated to bringing you the highest-quality audience, which includes decision-makers, strategists, and executives all ready to meet you.
We strive to provide an intimate environment for you to meet one-on-one with our highly qualified audience. We offer customized partnership opportunities to fit your budgetary needs.
Connect with colleagues, share experiences, and build lasting relationships.
At ICD, our team takes a holistic approach that will maximize your investment and offer a dedication towards your success.
We strive to provide an intimate environment for you to meet one-on-one with our highly qualified audience. We offer customized partnership opportunities to fit your marketing objectives and budget. Be a part of a community of dedicated healthcare professionals striving to transform the industry.
Be a part of a community of dedicated healthcare professionals striving to transform the industry.
Each package includes virtual events and is designed to elevate your brand awareness, generate new leads and introduce your product and services to tap into this highly qualified and targeted group of decision makers at a time when they are most receptive.
Register 3 or more delegates from the same organization at the same time and receive a 15% discount on the registration fee. For larger group discounts, please email us at info@icdevents.com
Stand out in a competitive job market and show your dedication to lifelong learning. All delegates of the Healthcare Marketing 360 Summit will receive a certificate of completion, recognizing your commitment to professional growth and affirming your industry expertise and credibility.
| Super Early Bird Before 12/31/23 |
Early Bird 1/1/24 - 2/2/24 |
Regular Rate 2/3/24 - 3/18/24 |
Vendor /Consultants | |
|---|---|---|---|---|
| OPTION 1: Conference | $795 | $1,095 | $1,195 | $1,595 |
| OPTION 2: Conference + One Workshop | $945 | $1,245 | $1,345 | |
| OPTION 3: Conference + Two Workshops | $995 | $1,295 | $1,395 |
Paying by Check?
Please make checks payable to:
International Conference Development (or ICD) and remit to:
ICD
PO Box 651,
Moody, ME 04054
.
Cancellation Policy
Full refunds for cancellations received in writing will be issued by February 16, 2024. After February 16, 2024, credit vouchers will be issued for the full amount, valid for any ICD conference. No credit vouchers will be given for cancellations received after March 6, 2024. Delegate substitutions are permitted at any time. Program content and speakers are subject to change without notice.
Photography and Video Notice:
ICD may take photographs and videos during this event for various marketing purposes. By registering and attending, you consent to the capture and use of your image
.
