Kathleen Ellmore is one of the earliest pioneers in bringing the best of consumer marketing and data-driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don’t need, Kathleen uses the same strategies to instead change the health equation in America. Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcomes and lower costs.