Patients aren’t waiting for the clinical encounter anymore. They’re using AI to research conditions, interpret results, and form opinions before they ever enter the system. In this session, patient leaders share what this shift looks like on the ground, and what it demands from clinicians and healthcare organizations to ensure trust, safety, and better outcomes.
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Ten Years. One Community.
A Decade Advancing the Patient Experience Together
Join the community shaping how healthcare listens, connects, and delivers care.
The 10th Annual Patient Experience Symposium marks an important milestone: ten years of shared learning, candid dialogue, and practical innovation. What began as a focused conversation has grown into a trusted national forum of leaders committed to elevating the human experience at the center of care.
Featured Session
An Exclusive Fireside Chat with Dr. Toby Cosgrove
Leadership, Innovation, and the Future of Healthcare
Join renowned healthcare leader and former Cleveland Clinic CEO Dr. Toby Cosgrove for a candid conversation on leading transformation in healthcare.
During his tenure as CEO, Dr. Cosgrove helped elevate Cleveland Clinic into one of the world’s most respected health systems, recognized globally for innovation, quality, and patient experience.
In this exclusive fireside chat, he will share lessons on leadership, culture change, healthcare innovation, and navigating the growing pressures facing healthcare organizations today.
The AI Patient Has Arrived. Are You Ready?
Patients are showing up informed, empowered, and using AI
Trusted for a Reason
“Powerful sessions on kindness, trust, humility, and what truly matters to patients. I’m bringing these insights directly back to the nursing teams I lead to elevate our patient experience.”
“I left with actionable strategies I could implement right away to improve the patient experience.”
“A rare balance of lived experience and measurable action. Truly impactful.”
“As a healthcare leader, I appreciated that sponsors were integrated into the conference rather than separated in a vendor hall. It fostered meaningful discussions and more strategic partnerships.”
From Personal Loss to Purpose-Driven Change
Why Leaders Keep Coming Back
- 1
Technology and Innovation
Harness the power of technology and innovation to streamline processes, improve access to care, and enhance the overall patient experience - 2
Equity and Inclusion
Promote health equity and inclusion to enable access, enhance outcomes, and uphold the dignity and rights of all persons in the healthcare ecosystem - 3
Team Well-being and Engagement
Prioritize staff and clinician well-being while nurturing team behaviors around communication and coordination to enhance patient experience - 4
Value-Based Care and Measurement
Define and measure “value” by focusing on the health and experience outcomes that matter most to patients, while optimizing clinical outcomes, reducing errors, managing costs, and fostering a culture of safety and excellence - 5
Communication and Trust
Cultivate empathy and strengthen communication skills to build trust, rapport, and meaningful connections among patients, families, and healthcare teams
Agenda
Tuesday, October 7
Monday, September 28
- 8:30 am - 11:30 am
Pre-Conference Workshops
Jumpstart your experience with high-impact pre-conference workshops built to deliver actionable insights and set the stage for the days ahead.
- 12:15 pm - 12:30 pm
Welcoming Remarks
Huntington Ballroom - 12:30 pm - 1:30 pm
PANEL The New Patient Experience is Happening Without You. Now What?
How patients are shaping care on their own terms with AI and what health systems must do to keep upMillions of patients and caregivers are no longer waiting for the clinical encounter. With access challenges, shorter visits, rising costs and quality and safety concerns shaping every encounter, patients now have AI-powered tools at their fingertips. Patients are interpreting lab results, researching conditions, seeking second opinions, and preparing for visits before ever stepping into the system. The result is a new kind of patient, informed, proactive, and increasingly confident in their own role in care.
This provocative session brings patient leaders forward to share what this AI-enabled reality feels like on the ground and why it is fundamentally reshaping trust, roles, and expectations between patients, clinicians, health care leaders and payers. As intelligence becomes more accessible, the balance of knowledge is shifting, and with it, the dynamics of the care relationship across the eco-system.
Explore how this transformation challenges traditional care models while creating a rare opportunity to recognize patient agency, strengthen relationships, improve outcomes, and redesign incentives around a more informed and engaged patient. From AI-assisted decision making to new expectations around transparency and communication, this session will surface the tensions, and the practical strategies leaders must embrace now.
Join us to prepare for the AI-enabled patient, the necessary culture shift and actions leaders must take to ensure safe, quality, equitable care for everyone.
- Examine how AI-enabled patients and caregivers are navigating the care journey independently and the resulting outcomes, expectations, trust, and decision making
- Identify practical strategies for clinicians and leaders to partner with patients using AI-informed insights
- Evaluate implications for care delivery, experience measurement, and policy incentives as AI reshapes the care model to achieve the outcomes that matter to patients
Huntington Ballroom - 1:30 pm - 1:45 pm
Facilitated Roundtable Discussions
As a unique element of the symposium, delegates will engage in interactive roundtable discussions. A “PX Host” will guide each roundtable group to enable meaningful exchanges. Attendees will form connections, exchange ideas, and share goals for attending the symposium.
Huntington Ballroom - 1:50 pm - 2:30 pmChoose From Two Concurrent Tracks:
- 1:50 pm - 2:30 pm
TRACK A From Benefits to Behavior
Redesigning Employer Health for Better Patient Experience and OutcomesEmployer-sponsored healthcare isn’t short on data, programs, or point solutions, yet costs keep rising and outcomes remain uneven. The issue is not access to tools. It is misaligned incentives and a lack of execution where it matters most: at the point of care and in patient behavior.
This session tackles a more practical question: how can employer-sponsored plans design models that actually change provider and patient behavior while improving the employee experience? Because experience is not a byproduct, it is a lever. When done right, it drives better outcomes, reduces avoidable utilization, and improves return on healthcare spend.
Panelists will share how leading employers are moving beyond static benefits toward dynamic, outcome-aligned models. These approaches embed incentives directly into care delivery and patient engagement, turning data into action within real workflows. The discussion will also explore how conversational AI and AI-enabled engagement are enabling continuous, context-aware interactions that improve access, build trust, and drive adherence at scale.
You will hear how organizations are shifting from episodic touchpoints to ongoing, personalized relationships, supported by intelligent outreach and real-time guidance. The session will also examine how provider incentives can be restructured to reward sustained outcomes, not just activity.
Grounded in real-world examples, this session will highlight what it takes to align financial incentives, clinical decision-making, and patient engagement into a coordinated, execution-focused model that delivers measurable impact on cost, quality, and experience. Panelists will also share candid lessons on what has and has not worked in employer settings.
- Design Incentives That Drive Behavior Change
Understand how employer-sponsored plans can structure incentives that influence both provider decision-making and patient behavior, shifting from episodic care to longitudinal outcome accountability. - Elevate Patient Experience Through Intelligent Engagement
Explore how conversational AI and context-driven, continuous engagement models can improve access, navigation, and adherence, creating a more seamless and personalized patient experience. - Operationalize Data at the Point of Care and Engagement
Understand how data, predictive analytics, and AI-enabled outreach must be integrated into real-time workflows to translate insight into action for employees and care teams, enabling scalable impact without increasing operating cost.
- Design Incentives That Drive Behavior Change
- 1:50 pm - 2:30 pm
TRACK B Rapid-Fire Sessions
Bold Ideas. Real Impact.In this fast-paced Rapid-Fire Session, six forward-thinking presenters will each deliver a focused 6-minute talk, sharing practical ideas, fresh perspectives, and innovative strategies shaping the future of healthcare experience.
Designed to surface bold thinking and real-world solutions, this session will explore key issues across patient experience, workforce engagement, access, innovation, and care delivery transformation. Each speaker will offer a concise, high-impact perspective, giving attendees a broad view of what is working now and what is next.
Making Patient Experience Real for Every Role: Volunteer Shadowing as a Workforce Engagement Strategy
Maritza Boudrow
Post-COVID, many healthcare staff work far from the bedside, making it harder to connect their roles to the patient experience. This session highlights how Volunteer Services turned that challenge into a powerful onboarding and training solution. By pairing call center and other non-patient-facing staff with volunteers in frontline roles, the program builds empathy, strengthens communication, and deepens mission connection. In just two years, more than 120 employees have participated, and over 90% reported the experience was highly valuable to their daily work. Now embedded in orientation across multiple departments, this model offers a practical, scalable approach to workforce engagement.
Engineering the Last Mile of Patient Experience
Talia DraytonPatient experience does not end when the visit ends. For many patients, the hardest part begins afterward: translating clinical guidance into meals, medications, routines, family realities, energy levels, culture, preferences, and daily constraints. This rapid-fire session introduces the “patient implementation gap” as a hidden driver of confusion, disengagement, and inconsistent follow-through. Using a systems-design and lived-context lens, the session will show how healthcare teams can move beyond information delivery and design clearer, more flexible, human-centered supports that help patients turn recommendations into real life.
From Service Recovery to Safety Recovery: Reframing Experience as Risk Intelligence
Adrian WhiteImagine a world where patient experience, service recovery, clinical risk, and safety sit under one organizational umbrella. At Yale Health, that world is becoming reality our new reality. We are uncovering how often complaints, grievances, service failures, and safety events overlap, and using that insight to accelerate change. By adapting the rigor of Root Cause Analysis into an “Apparent Cause Analysis” model, we bring clinical discipline, empathy, and operational expertise to experience failures. The result: faster learning, better collaboration, identification of psychological harm, and more TLC where patients need it most.
Trust at the Intersection of Quality, Safety, and Experience
Katie OwensTrust lives at the intersection of quality, safety, and experience. Our analysis comparing discharge rounding and post-discharge call data revealed an important reality: patients often leave the hospital feeling informed, yet encounter challenges once they return home. Discharge rounding captured positive perceptions of communication, compassion, and care coordination. Follow-up calls, however, uncovered missed appointments, medication confusion, unresolved questions, and uncertainty about recovery. The gap is not simply a discharge planning issue—it is a trust issue. When patients experience breakdowns between what was promised and what actually happens, trust erodes. Measuring both perspectives helps organizations identify hidden risks and build more reliable transitions.
- 1:50 pm - 2:30 pm
TRACK C When Empathy Needs to Scale
Can AI Help Clinicians Practice the Conversations That Matter Most?High-stakes conversations such as sharing difficult news, disclosing errors, and supporting colleagues require more than communication theory. They require practice, feedback, and psychological safety. In this case study, leaders from Nemours Children’s Health and Ripple Health AI will share how they expanded their introductory in-person communication training into a five-week digital learning initiative embedded in Nemours University. The session will explore how AI-powered conversational simulations give clinicians a secure, low-risk environment to practice challenging patient and peer conversations, receive immediate personalized feedback, and build confidence before moments of real clinical consequence.
- Describe how traditional clinical communication training can be transformed into interactive, simulation-based learning that supports real-world behavior change.
- Explain how AI-powered conversational simulations can help clinicians practice empathy, error disclosure, and difficult conversations in a safe and scalable way.
- Identify key operational considerations for launching an enterprise-wide digital communication program, including LMS integration, clinician adoption, feedback loops, and pilot-to-scale planning
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- 2:30 pm - 3:00 pm
Networking Break in Sponsor Showcase
- 3:00 pm - 3:30 pmChoose From Two Concurrent Tracks:
- 3:00 pm - 3:30 pm
TRACK A Reimagining Primary Care
A Hybrid, Direct-Contracted Model for Health Systems and EmployersHigh-performing health systems are built on primary care. In the U.S., however, less than 5% of healthcare dollars are allocated to primary care, far below what peer nations spend. Leading institutions have warned that primary care in the US is in crisis, even as decades of research confirm it drives better health outcomes, lower costs, and overall improved community health and wellness.
This session introduces Rezilient Health’s novel, hybrid primary care model, delivered through direct contracting and built to partner with health systems, not compete with them. Attendees will learn how this scalable, tech-enabled approach creates a seamless, integrated, primary-care-first solution that improves access, clinical outcomes and patient experience, while lowering costs. This model, as participants will discover, strengthens local care infrastructure, and creates a sustainable path forward for employers, hospitals, and the communities they serve.
- Understand how a hybrid, provider-led, medic-enabled, concierge-like primary care model improves access, patient experience, and clinical outcomes through technology and operational design.
- Examine how a primary-care-first strategy delivered through direct contracting benefits hospitals, employers, and patients without fragmenting care.
- Explore the direct care contracting movement, including its economic advantages, implementation considerations, and why employers and municipalities are increasingly adopting this approach.
- 3:00 pm - 3:30 pm
TRACK B Pursuing 100,000 Extraordinary Experiences through a Human Centered and Partnered Strategy
Extraordinary healthcare requires a shift from viewing patients as data points to treating them as essential members of the care team. In this session, Cincinnati Children’s Hospital reveals a strategic plan designed to achieve 100,000 more “Extraordinary Experiences” by FY28. Dr. Samuel Hanke will demonstrate how a human-centered framework, built on being Playful, Personal, Partnered, and Profound, traditional clinical interactions into defining moments.
- Apply a human-centered framework (Playful, Personal, Partnered, Profound) to elevate everyday clinical interactions
- Identify practical strategies to engage patients and families as active partners in care delivery
- Translate experience goals into measurable actions that drive “extraordinary” outcomes across the organization
- 3:00 pm - 3:30 pm
TRACK C Centering Lived Experience to Advance Equity
Insights from Black Women with EndometriosisBlack women with endometriosis face significant inequities in care, including delayed diagnosis, dismissal of symptoms, and gaps in provider knowledge. They also report disparities experiences of care, including not being listened to, lack of respect and empathy, poor communication about treatment options and side effects, and limited opportunities to participate in decision-making about their care. Funded by PCORI, MHQP in partnership with the Endometriosis Association, convened Black women, clinicians, researchers, and other stakeholders to co-develop a patient-centered research roadmap to advance research and improve care. This session will highlight both the engagement approach and the lived experiences that shaped the findings. Participants will gain insight into structural and interpersonal barriers, including medical gaslighting, access challenges, and lack of shared decision-making, as well as the ways care experiences directly impact quality of life and engagement with the healthcare system. Participants will also learn about community-driven priorities to advance more equitable, patient-centered endometriosis care.
- Explain MHQP’s patient-centered engagement approach, including multi-stakeholder convenings with Black women, clinicians, and other partners to inform research priorities
- Describe key barriers Black women with endometriosis face in care, including delays in diagnosis, dismissal of symptoms, and gaps in provider knowledge and training, as well as inequities in experiences of care such as poor patient-provider communication, lack of respect, and limited shared decision-making
- Share community-prioritized strategies to improve care, including enhanced provider education, standardized protocols, and multidisciplinary, individualized care models
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- 3:35 pm - 4:05 pmChoose From Two Concurrent Tracks:
- 3:35 pm - 4:05 pm
TRACK A The New Front Door
Rethinking Patient and Member Communication at ScaleWhat if accessing health care felt as easy as sending a text?
Billions of people use messaging every day, from your teenage niece to your grandmother. Yet many health care experiences still start with friction: long hold times, clunky portals, forgotten passwords. It’s no surprise patients drop off before they ever get the care they need.
Your front door matters more than ever. The question is, are you opening it or putting obstacles in the way?
In this can’t-miss session, Josh Weiner shares how leading organizations are rethinking the front door with next-generation messaging like Rich Communication Services (RCS). By meeting patients where they already are, health systems and payers can turn everyday interactions into seamless, trusted experiences that drive real engagement.
If you’re responsible for Patient, Member, or Consumer Experience (PX, MX, CX), this session will challenge your assumptions and show what’s possible when communication finally catches up to consumer expectations.
- Turn your “front door” into a competitive advantage
- Engage patients in the channels they already trust and use daily
- Translate better experiences into stronger relationships and ROI
- See how messaging-first strategies can improve access, increase satisfaction, and deliver measurable business impact at scale
- 3:35 pm - 4:05 pm
TRACK B Beyond the Test Result
Turning Respiratory Diagnostics into Better Conversations and Shared DecisionsAdvances in molecular diagnostics are transforming how respiratory infections are detected and treated, but test results alone do not improve care. How clinicians communicate those results and involve patients in decisions plays a critical role in trust, satisfaction, and appropriate antibiotic use.
In this session, Dr. Steven Goldberg will explore how molecular diagnostic insights, including PCR and multiplex testing, can be integrated into shared decision-making to support more collaborative, patient-centered respiratory care. Drawing on peer-reviewed research and real-world clinical experience, he will share practical communication strategies that help patients understand test results, participate in treatment decisions, and align care with their preferences and values. Delegates will leave with actionable approaches to strengthen shared decision-making and enhance the patient experience in everyday respiratory care, particularly in ambulatory and urgent care settings.
- Explain how molecular diagnostics (e.g., PCR testing) inform clinical decisions and support patient-centered respiratory care.
- Apply shared decision-making principles to incorporate diagnostic results into collaborative treatment planning.
- Use communication strategies that translate complex diagnostic information into clear guidance while promoting responsible antibiotic use and patient safety.
- 3:35 pm - 4:05 pm
TRACK C The Patient Trust Balance Sheet
Managing Experience as a Strategic Enterprise AssetPatient and community trust may be one of a healthcare organization’s most valuable assets and one of its greatest sources of risk, yet few health systems manage it with the same rigor applied to financial performance, quality, safety, or operations.
This session examines trust as a measurable organizational outcome shaped by the experiences of patients, families, clinicians, and staff. Using healthcare safety and culture data, along with lessons from failures in other industries, participants will explore a practical framework for evaluating an organization’s “trust balance sheet.” The discussion will highlight leading indicators of trust risk and examine how system design, psychological safety, Just Culture accountability, communication, and operational reliability influence whether trust is strengthened, sustained, or quietly eroded.
- Evaluate your organization’s trust strengths and vulnerabilities using a practical framework that supports more informed leadership decisions.
- Recognize early warning signs that patient trust may be weakening, allowing leaders to address risks before they affect safety, experience, reputation, or loyalty.
- Apply lessons from healthcare and other industries to identify hidden organizational vulnerabilities and strengthen strategies for building and sustaining trust.
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- 4:10 pm - 4:40 pm
Patient Experience-Lessons from the Flight Deck
Taxi, Take-Off, Flight Plans & LandingEvery survey of the top concerns of “C-Suite” members in healthcare lists patient experience at the top. Everyone knows that it is important, but everyone is struggling with why and how to get there. One of the most appropriate and powerful metaphors comes from the speaker’s experience of having served on naval aircraft carriers and the lessons which can be learned from how naval and Marine aviation serves important lessons for patient experience. Thom Mayer details how patient experience follows a “Taxi, Take-Off, Flight Plans, and Landings” sequence, just as aviators do. Concrete examples of applying this are provided.
- Articulate a clear, operational definition of patient experience that leaders can act on immediately
- Establish the strategic “why” behind patient experience as a prerequisite for sustainable execution
- Apply the “Taxi, Take-Off, Flight Plans, and Landings” framework to diagnose and improve the patient journey
- Translate aviation-based principles into practical, real-world actions that measurably improve patient care
Huntington Ballroom - 4:40 pm - 5:20 pm
The Invisible Patient in the Room
Over 40% of Adults Are Unpaid Caregivers. In Your Waiting Room, the Number's Probably Higher.Here’s the plot twist hiding in your waiting room: your patients are likely caregivers too. Sicker adults tend to be older. Older adults are more likely to be caring for someone. But you know what? The honor (and impact) of being a caregiver doesn’t discriminate – it hits every age, every demographic, every stereotype we tend to ignore. The math isn’t complicated, but the implications are.
The patient in Bed 4 managing her own diabetes is also managing her mother’s dementia. The guy prepping for knee surgery is the sole support for a spouse with MS. And when 1 in 3 Archangels is in the red (the highest level of intensity), the ripple effects hit adherence, recovery, and readmissions in ways your current data isn’t capturing. It’s the vital sign you’re not measuring. Yet.
Alexandra Drane, co-founder and CEO of ARCHANGELS, will share what happens to outcomes when we are enabled to not just SEE the full human, but support them (in data driven ways).
- Examine ARCHANGELS data on what it means to be “in the red”: the mental health impacts of caregiver intensity, its connection to readmission rates, and what gets caregivers back to being ‘in the clear’ (spoiler alert: 70% of health system employees are typically also serving as unpaid caregivers, making them ‘double-duties’)
- Apply a practical framework for integrating caregiver identification and support into existing patient experience, care navigation, and discharge workflows
- Recognize the business case for caregiver-inclusive care: what the data shows about cost, readmissions, and workforce strain when Archangels are supported, and when they’re not
- Recognize the intensity in your OWN life… think of this session as respite for you, as well
Huntington Ballroom - 5:20 pm - 6:30 pm
Opening Night Reception in Sponsor Showcase
Huntington Ballroom Foyer, Kenmore and Braemore Rooms
Tuesday, September 29
- 8:30 am - 8:40 am
Chairperson’s Opening Remarks
Huntington Ballroom - 8:40 am - 9:10 am
Building a Workforce to Address the Health Needs of Those Who Carry an Unequal Burden of Disease
Communities carrying an unequal burden of disease often face barriers shaped by access, trust, bias, geography, social drivers, and historic underinvestment. This session will explore how healthcare organizations can build, support, and sustain a workforce prepared to meet these needs with cultural humility, clinical excellence, and community partnership. Dean Carmen Green will discuss strategies for developing talent pipelines, strengthening workforce readiness, and aligning care delivery with the lived realities of patients and families most impacted by health inequities.
- Identify workforce strategies that improve care for communities experiencing disproportionate disease burden.
- Explore how education, training, and leadership development can advance equity-centered care.
- Discuss ways to strengthen trust, access, and community partnership through workforce design.
Huntington Ballroom - 9:10 am - 9:55 am
PANEL Keep Calm & Care On
Patient Experience in the Real WorldHealthcare has always been complex, but today it can feel like the industry is balancing compassion, compliance, and chaos all at once. This candid and energizing panel brings together Patient Experience Leaders from diverse care environments, including urban academic systems, community hospitals, and rural health organizations, to discuss what it really takes to deliver exceptional patient experiences when pressures on healthcare have never been greater.
Together, these leaders will tackle the realities many teams face today: maintaining a culture of hospitality and respect amid rising workplace violence; supporting caregivers as global events and societal tensions impact morale; navigating the presence of outside authorities in care environments; preparing for ongoing regulatory scrutiny; responding to shifting community expectations and evolving public trust; and sustaining empathy and human connection while many organizations operate under significant financial strain.
While the challenges are real, the tone of this conversation will be anything but heavy. Through honesty, humor, and practical wisdom from leaders living this work every day, the panel will foster authentic dialogue and shared learning.
This open, no-script conversation will invite audience participation and explore how leaders protect compassion, support caregivers, and keep the heart of healthcare beating during turbulent times.
- Identify key external and internal pressures impacting patient experience, including workforce challenges, safety concerns, regulatory scrutiny, and evolving community expectations.
- Explore leadership strategies for supporting caregivers and sustaining a culture of empathy, hospitality, and respect during times of organizational and societal stress.
- Examine practical approaches used by healthcare organizations to maintain trust, strengthen patient engagement, and deliver meaningful experiences despite financial and operational constraints.
- 9:55 am - 10:10 am
Facilitated Roundtable Discussions
As a unique element of the symposium, delegates will engage in interactive roundtable discussions. A “PX Host” will guide each roundtable group to enable meaningful exchanges. Attendees will form connections, exchange ideas, and share goals for attending the symposium.
Huntington Ballroom - 10:10 am - 10:45 am
Redefining Access
How Virtual Care, AI, and New Delivery Models Are Transforming the Patient ExperienceHealthcare access is being redefined in real time. From virtual primary care and remote patient monitoring to hospital-at-home and AI-enabled care navigation, health systems are rapidly moving beyond traditional models to meet patients where they are. But improving access is not just about convenience. It is increasingly tied to patient trust, engagement, outcomes, and long-term experience.
In this forward-looking session, Robert Fields will explore how technology-enabled care delivery models are reshaping the future of healthcare experience. Drawing from his leadership across one of the nation’s leading integrated health systems, Dr. Fields will discuss how organizations can leverage virtual care, digital engagement, AI, and home-based models to improve access while maintaining quality, safety, and human connection.
Attendees will gain insight into emerging models including virtual primary care, remote patient monitoring, virtual cardiac rehabilitation, hospital at home, and the growing role of AI in care delivery and patient engagement.
- Examine how technology-enabled care models can improve access, engagement, and the overall patient experience
- Explore the evolving role of virtual primary care, remote patient monitoring, and home-based care delivery across the continuum
- Discuss how AI-driven tools and digital innovation may reshape patient navigation, communication, and care delivery in the years ahead
- Identify strategies health systems can use to balance innovation, quality, safety, and human connection while expanding access to care
- 10:45 am - 11:05 am
Networking Break in Sponsor Showcase
Huntington Ballroom Foyer, Kenmore and Braemore Rooms - 11:05 am - 11:40 amChoose From Two Concurrent Tracks:
- 11:05 am - 11:40 am
TRACK A High-Yield Patient Experience Solutions: The Top 10!
Delivering an excellent patient experience is directly tied to improving care quality, safety, outcomes, and the well-being of the healthcare workforce. Yet many organizations still struggle to turn this understanding into meaningful, lasting change.
This practical and engaging session will explore the connection between patient experience, clinical excellence, and caregiver burnout, and how progress in one area can positively impact the others. Drawing from real-world examples and proven research, we will highlight the factors that shape the patient experience across the care journey.
The focus will be on action. Using an interactive Top 10 format, attendees will leave with clear, evidence-based strategies that can be applied immediately to improve both patient and staff experience. Whether you are leading system-wide initiatives or working on the front lines, this session will provide practical tools to create a more connected, supportive, and effective care environment.
- Appreciate the inexorable links between high quality patient care, excellent patient experience, and improved staff satisfaction.
- Understand the most important causative factors contributing to patient and staff experience.
- Identify high-yield, systems-based interventions aimed at improving patient and staff experience in their own EDs.
- 11:05 am - 11:40 am
TRACK B Rethinking Healthcare Experience Through a Consumer Lens
What Leaders Can Learn from Netflix, Nordstrom, and NikeHealthcare keeps looking inward for answers. Meanwhile, the industries that have mastered loyalty, personalization, and trust are operating on an entirely different playbook. In this session, Kathleen Ellmore pulls that playbook into healthcare and makes it usable. Drawing on insights from more than a billion consumer interactions, along with experience at some of the largest consumer companies in the world, she breaks down what actually drives behavior and why most healthcare “experience strategies” fall short. Because experience is not a score. It is behavior.
It is how patients and members respond to outreach, navigate friction, recover from confusion, and decide whether to trust you again. This session introduces a practical model for redesigning those moments using consumer-grade behavioral science, evidence-based communication, and real-time data. Not theory. Execution.
If healthcare wants loyalty, it must earn it the way other industries already do.
- Design interactions that guide behavior, not just measure it
- Reduce friction across the patient and member journey without adding complexity
- Apply consumer-tested strategies to clinical, payer, and care delivery environments
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- 11:50 am - 12:35 pmChoose From Two Concurrent Tracks:
- 11:50 am - 12:35 pm
TRACK B Empathic Leadership and Culture Change
The New Drivers of Patient Experience ExcellenceHealthcare organizations are under growing pressure from workforce burnout, staffing shortages, rising patient expectations, technology overload, and increasing complexity across care delivery. In this timely panel discussion, leaders from across Mass General Brigham will explore why empathic leadership and culture transformation have become critical drivers of both workforce well-being and patient experience.
Moderated by empathy researcher Helen Riess, this panel brings together senior clinical, quality, patient experience, and operational leaders from Mass General Brigham to share practical lessons and measurable strategies for leading through today’s healthcare challenges. Attendees will leave with actionable insights to strengthen leadership communication, supporting clinical teams, and creating more sustainable cultures that improve both the workforce and patient experience.
- Strengthen organizational resilience, trust, retention, and patient outcomes through empathic leadership
- Address burnout, communication breakdowns, workforce fatigue, and technology burden across care environments
- Implement culture change strategies drawn from real-world frontline experience and operational leadership
- Connect patient experience, quality, safety, and workforce well-being as part of a unified organizational strategy
- Build accountable, compassionate, and engaged cultures during periods of ongoing stress and transformation
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- 12:35 pm - 2:00 pm
Lunch in Sponsor Showcase
- 2:00 pm - 2:35 pmChoose From Two Concurrent Tracks:
- 2:00 pm - 2:35 pm
TRACK A Reimagining Prevention
A Scalable Model Powered by Opioid Settlement FundingHospitals are under growing pressure to improve patient outcomes while addressing workforce strain and opioid risk. This session introduces the Life Care Specialist (LCS) model, a scalable, patient-centered solution funded through opioid settlement dollars. By integrating patient education, whole-person support, and post-discharge connection to care, the LCS closes high-risk care gaps, reduces unnecessary opioid exposure, and strengthens clinical team capacity. Attendees will leave with a clear framework for deploying settlement funds into measurable, sustainable impact.
- Learn how the LCS model fits into existing clinical workflows to reduce strain on staff and improve pain support for patients.
- Target critical transition points where patients fall through the cracks and activate the LCS to improve continuity and outcomes.
- Maximize LCS impact in both urban and rural settings with tailored strategies that address distinct operational realities.
- 2:00 pm - 2:35 pm
TRACK B The Urgent Care Effect
What Healthcare Must Learn from the New Consumer StandardUrgent Care did more than improve patient experience, it fundamentally reshaped consumer expectations around convenience, speed, transparency, digital access, and service responsiveness. In many ways, Urgent Care became healthcare’s first scalable consumer-access model built around modern patient behavior. As healthcare organizations face growing pressure to improve access, loyalty, workforce engagement, and operational performance, many are confronting the same reality: today’s consumers expect healthcare to function more like Urgent Care.
This session explores how Urgent Care operators transformed access into a competitive advantage and what healthcare leaders can learn from that evolution. Attendees will discover how hospitality-driven operational models, communication standards, digital engagement strategies, and service recovery practices can be translated into measurable improvements in patient loyalty, workforce culture, organizational reputation, and business performance.
- Examine how Urgent Care reshaped consumer expectations around healthcare access, convenience, and responsiveness
- Identify the operational and leadership practices required to implement hospitality-driven healthcare experiences
- Understand how digital access, frontline service behaviors, and patient engagement influence loyalty, reputation, and organizational growth
- Apply practical strategies to improve access, communication, patient trust, and operational performance across healthcare settings
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- 2:45 pm - 3:20 pmChoose From Two Concurrent Tracks:
- 2:45 pm - 3:20 pm
TRACK A From Uncertainty to Confidence
Immersive Patient Education That Improves OutcomesAnticipating an upcoming healthcare encounter induces concern, anxiety, and questions for patients and their families. Provision of patient education lays the groundwork for a positive experience ahead of the actual encounter. While there are many established methods to deliver patient education (written, video, in-person teaching), the learner is detached from the material. This session explores a novel immersive method of patient education that has proven to improve patient experience and outcomes.
- Recall current patient education delivery modalities.
- Demonstrate and apply a novel proven method of immersive patient education to improve patient/family experience and outcomes.
- Assess the impact of immersive patient education on patient experience and outcome metrics.
- 2:45 pm - 3:20 pm
TRACK B Joy, Learning, and Trust
Building Trust One Patient Story at a TimePatients often say what matters most in a single sentence. Those moments can carry more weight than any dashboard. This session explores a simple but powerful practice: selecting one meaningful patient comment each month for every department and pairing it with a clear teachable moment that reinforces the behavior or process behind an exceptional experience. What started as a way to share encouragement has become a practical approach to strengthening high reliability, reinforcing just culture, and supporting clinician wellbeing.
You will also hear how a Provider Council Physician Assistant brought this to life by hand delivering patient comments directly to providers, creating authentic connection in a way that feels personal and meaningful. At its core, this session focuses on building trust. Trust with patients. Trust with clinicians. Trust within teams working to deliver excellent care in a complex and imperfect system.
- Turn patient comments into practical, repeatable “micro-lessons” that improve care experiences in real time
- Implement a simple monthly process to share meaningful feedback with clinical leaders and frontline teams
- Strengthen high reliability by reinforcing consistent, person-centered behaviors across teams
- Enhance clinician engagement and wellbeing by making patient gratitude visible, personal, and actionable
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- 3:20 pm - 3:40 pm
Networking Break in Sponsor Showcase
Huntington Ballroom Foyer, Braemore and Kenmore Rooms - 3:40 pm - 4:15 pm
Beyond Access
Rebuilding Trust, Experience, and Human Connection in Behavioral HealthBehavioral health has become one of the defining patient experience challenges in healthcare. Demand for mental health and substance use services continues to rise, while patients and families still face fragmented systems, long wait times, workforce shortages, inconsistent access, and care models that often fail to create trust and continuity.
This fireside chat will explore how behavioral health organizations are redefining patient experience beyond traditional satisfaction metrics and toward longitudinal relationships grounded in trust, compassion, access, and human connection. The conversation will examine how leading organizations are designing systems that recognize the lived experience of patients, integrate trauma-informed approaches, and create environments where individuals feel seen, heard, safe, and supported throughout their care journey.
Dr. Harsh Trivedi will share perspectives from leading one of the nation’s largest behavioral health systems, including lessons on scaling access while maintaining humanity, integrating behavioral health more effectively into broader healthcare delivery, addressing the growing youth mental health crisis, and building organizational cultures centered on empathy, resilience, and community impact.
The discussion will also explore the evolving role of technology, predictive analytics, and AI-enabled engagement in behavioral health, while reinforcing the importance of preserving the therapeutic alliance and human connection that remain foundational to mental healthcare. Topics will include stigma reduction, workforce sustainability, suicide prevention, early intervention, and the growing importance of continuous engagement models that extend beyond episodic encounters.
Grounded in practical leadership experience, the session will provide attendees with a candid discussion on what it takes to build behavioral health systems that are clinically effective, operationally sustainable, and deeply centered on patient and family experience.
- Define how patient experience in behavioral health extends beyond access and satisfaction to include trust, safety, dignity, and continuity.
- Examine how trauma-informed, integrated, and community-based care models can improve engagement and outcomes.
- Explore how technology and AI-enabled tools can expand access while preserving empathy, human connection, and clinician trust.
Huntington Ballroom - 4:15 pm - 5:00 pm
Project Pivot
Measuring What Matters Most to PatientsAs healthcare organizations face growing pressure to improve safety, trust, equity, and patient-centered care, many leaders are asking an important question: Are we measuring the experiences and outcomes that truly matter to patients? Project PIVOT, a national patient-led initiative connected to broader conversations around CMS patient safety and quality measurement, seeks to reframe how healthcare systems capture and act on the patient voice. The initiative focuses on integrating patient-reported experiences and outcomes into efforts focused on safety, diagnostic accuracy, transparency, and equity across healthcare.
In this candid fireside chat, patient safety advocate Sue Sheridan joins healthcare leaders Michelle Schreiber and Laura Adams for a conversation about the future of patient reported measures. Moderated by Josh Berlin, the conversation will explore how elevating the patient voice can strengthen trust, improve transparency, and more meaningfully inform quality and safety strategies. Attendees will gain insight into how initiatives like Project PIVOT could influence future healthcare safety measures, patient experience strategy, reimbursement models, and organizational accountability.
- Understand the goals and emerging impact of Project PIVOT on patient-centered quality measurement
- Explore how patient-reported experiences can improve safety, trust, and diagnostic accuracy
- Discuss current CMS and industry efforts to advance more patient-centered measurement frameworks
- Identify practical ways to better integrate the patient voice into organizational quality, safety, and patient experience initiatives
- Examine how transparency, feedback, and lived experience data are reshaping accountability and quality improvement
- Explore how AI could facilitate and analyze patient reported measures and reduce burden
Huntington Ballroom
Wednesday, September 30
- 8:00 am - 8:45 am
Truth or Consequences
What Happens When Healthcare Doesn’t Tell the TruthAfter a routine hip replacement leaves his mother in a coma with permanent brain damage, filmmaker Steve Burrows begins documenting a decade-long journey through the hidden realities of the American healthcare system.
What starts as a son’s video diary becomes a powerful investigation into medical harm, institutional silence, and the urgent need for transparency when things go wrong in healthcare.
In this compelling presentation, Burrows, writer and director of the award-winning HBO documentary Bleed Out, shares the deeply personal story behind the film and the systemic failures it exposes. Through raw footage, firsthand experience, and hard-won insights, he challenges healthcare leaders to confront uncomfortable truths about accountability, communication, and the role patients and families must play in safeguarding care.
This session is both a cautionary tale and a call to action for healthcare leaders committed to building a culture where honesty, transparency, and patient partnership are non-negotiable.
- Recognize the essential role of patients and families as partners in the patient experience.
- Examine the core pillars of patient safety culture including transparency, accountability, and open communication when harm occurs.
- Understand the real-world consequences of institutional silence and the impact that lack of transparency can have on patients, families, and public trust in healthcare.
- 8:45 am - 9:30 am
PANEL Engagement and Measurement to Confidence and Outcomes
Rebuilding Trust Across the Care ContinuumHealth plan member trust is eroding, reflected in declining CAHPS scores. Rising administrative complexity, fragmented communication, surprise bills, and inconsistent follow-through across the care continuum have created an experience gap that patients feel at every touchpoint. Improving trust requires more than lifting a single survey metric; it demands coordinated, cross-sector action that aligns hospital systems, health plans, and community partners around a seamless experience.
This panel brings together hospital leaders and payer executives to explore how trust is built (or broken) across the care journey, from access and discharge to billing and follow-up. Panelists will share practical strategies for improving CAHPS performance while strengthening long-term trust, particularly in high-risk and vulnerable populations.
- Identify the key drivers of trust reflected in CAHPS and related experience measures
- Understand how payer and provider interactions influence patient perceptions
- Implement cross-organizational approaches to reduce friction in transitions of care
- Align operational, communication, and experience strategies to drive measurable improvement
- 9:30 am - 9:45 am
Networking Break in Sponsor Showcase
- 9:45 am - 10:20 am
Focus on Diagnosis!
It’s our Biggest Opportunity (by Far!) to Improve Patient Safety!Missed, delayed, inaccurate, or ineffectively communicated diagnoses contribute to serious harm or death of up to a million U.S. patients annually. That’s more than all other preventable patient harm events combined! Diagnostic failures elude incident reporting systems, delaying detection and hampering timely continuous learning. In this session, we will explore the ways in which patient reported experiences/outcomes as well as AI can close the detection gap and significantly improve diagnostic accuracy and timeliness. We will also examine new federal legislation as well as developing Administration efforts to drive research, measurement and solutions.
- Grasp the scope of diagnostic harm in the United States and its cost,
- Explore the potential role that innovation in AI and patient reported measures play in diagnostic harm detection and prevention, and
- Be able to describe Congressional and Executive Branch efforts designed to drive detection of diagnostic harm events, research and improvement in diagnostic accuracy and timeliness.
- 10:20 am - 10:55 am
CMS Priorities for Transparency, Digital Health, and Patient-Centered Care
Join Amy Gleason for an executive-level briefing on the latest advancements shaping CMS’s Health Tech Ecosystem and the future of digital healthcare delivery. This session will provide strategic updates on CMS priorities, implementation milestones, and progress advancing FHIR-based APIs, modern digital infrastructure, and scalable interoperability across the healthcare landscape.
Attendees will gain insight into how CMS is working to reduce administrative burden, improve data accessibility and exchange, and strengthen digital connectivity among patients, providers, payers, and technology developers. The session will also showcase real-world examples of ecosystem capabilities in action, highlighting practical use cases and the opportunities ahead for creating a more connected, efficient, and patient-centered healthcare experience, including:
- Network-enabled interoperability to streamline data exchange across care settings
- Kill the Clipboard workflows that reduce manual intake documentation
- Diabetes and obesity-focused digital health solutions leveraging interoperable data and care coordination
- Conversational AI applications that improve patient engagement, navigation, and clinician efficiency
This session offers a clear view into CMS’s strategic direction while demonstrating how the Health Tech Ecosystem is driving practical, patient-centered innovation and accelerating collaboration across federal agencies and industry partners.
- Describe the updated strategic objectives of the CMS Health Tech Ecosystem and identify key deliverables and milestones.
- Understand how CMS is advancing FHIR-based APIs and ecosystem-enabled networks.
- Recognize how Kill the Clipboard workflows reduce administrative burden and empower patients to be in control of their health information.
- Evaluate practical use cases in diabetes, obesity, and conversational AI powered by interoperable data.
- Identify opportunities for collaboration with CMS and ecosystem partners.
- 10:55 am - 11:45 am
Patients First: Leadership, Empathy, and Transforming Healthcare Culture
Fireside Chat with Dr. Toby CosgroveJoin internationally recognized healthcare leader and renowned cardiac surgeon Dr. Toby Cosgrove for an exclusive fireside chat exploring the future of healthcare leadership, innovation, patient-centered care, and system transformation.
As former CEO and President of Cleveland Clinic from 2004 to 2017, Dr. Cosgrove helped lead one of the world’s most respected healthcare organizations through a period of extraordinary growth, innovation, and global recognition for quality and patient experience. A decorated Vietnam veteran awarded the Bronze Star, Dr. Cosgrove has also built a distinguished career as a pioneering cardiac surgeon and medical innovator, holding more than 30 patents.
In this candid conversation, Dr. Cosgrove will share leadership lessons from transforming culture at scale, advancing innovation in healthcare delivery, and navigating the challenges facing healthcare organizations today. Attendees will gain valuable insights from one of the industry’s most influential voices on what it takes to lead meaningful change while keeping patients at the center of care.
- 11:45 am - 12:00 pm
Conference Wrap-Up
Pre-Conference Workshops
Monday, September 28
Monday, September 28
- 8:30 am - 10:00 amChoose From Two Concurrent Workshops
- 8:30 am - 10:00 am
WORKSHOP A Building Loving Systems
Practical Leadership Tools to Transform Patient ExperiencePatient experience challenges are rarely the result of individual failure. More often, they are symptoms of system design. Communication breakdowns, inconsistent feedback, and unclear accountability structures create friction for staff and can erode patient trust.
This interactive workshop introduces three systems-based leadership approaches that leading organizations are using to strengthen culture and improve patient experience: Loving Communication, Loving Feedback, and Loving Accountability. Rather than asking people to simply try harder, the session focuses on how organizations can embed dignity, clarity, and accountability into workflows, governance, and daily operations.
Participants will leave with practical tools, useful language, and clear next steps they can implement within their teams and organizations. The workshop is designed to move beyond inspiration and into implementation, equipping leaders with actionable strategies to improve workforce stability, strengthen execution, and advance patient experience outcomes.
- Explain why patient experience outcomes are driven by system design, not individual effort alone
- Identify key elements of Loving Communication, Loving Feedback, and Loving Accountability systems
- Apply a structured framework to redesign one communication, feedback, or accountability process in their organization; and commit to a measurable 30-day implementation step
- 8:30 am - 10:00 am
WORKSHOP B Deep Dive into the Leapfrog Hospital Survey
Using Public Reporting to Strengthen Patient Experience, Safety, and PerformanceMore than 2,400 hospitals participate each year in Leapfrog’s free, annual Hospital Survey, a nationally recognized tool for measuring and publicly reporting hospital performance across safety, quality, efficiency, patient experience, and culture of safety.
This interactive pre-conference workshop will give hospital leaders a practical, behind-the-scenes look at how the Leapfrog Hospital Survey works, what is measured, how results are publicly reported, and how hospitals can use the data to support benchmarking, quality improvement, national recognition, value-based purchasing, and performance strategy.
With a focused lens on patient experience and safety culture, participants will explore key Survey measures, national standards, documentation expectations, scoring resources, and opportunities to strengthen internal alignment around performance improvement. The session will also review how select Survey Results are used in the Leapfrog Hospital Safety Grade for general acute-care hospitals.
Designed for hospital leaders responsible for patient experience, quality, safety, performance improvement, compliance, and reporting, this workshop will help attendees better understand how to leverage the Survey not just as a reporting requirement, but as a roadmap for measurable improvement.
- Explain how Leapfrog Hospital Survey data is collected, publicly reported, and used for benchmarking, quality improvement, recognition, value-based purchasing, and pay-for-performance.
- Identify key Survey measures tied to patient experience and culture of safety, including the role of OAS CAHPS and Child Hospital CAHPS.
- Use Leapfrog resources, including scoring tools, workbooks, measure specifications, the Survey Binder, and Help Desk support.
- Apply documentation and verification requirements to improve Survey accuracy, reporting processes, and submission readiness.
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- 10:00 am - 11:30 amChoose From Two Concurrent Workshops
- 10:00 am - 11:30 am
WORKSHOP C The Invisible Co-Author
Preserving Trust, Safety, and Human Connection in the Age of AIArtificial intelligence is already shaping the patient experience, embedded in triage, documentation, discharge, and communication tools. While AI may inform care, clinicians and leaders remain accountable for how that care is delivered and experienced.
This interactive workshop examines how AI is influencing patient interactions, where risks to empathy, accuracy, and equity can emerge, and how to respond in real time. Through interdisciplinary case scenarios, participants will identify where AI is at work and how it impacts trust and communication.
Conference participants will apply the AI Safety Pause™, a practical framework to evaluate AI-informed outputs, strengthen clinical judgment, and ensure care remains patient-centered and ethically grounded. Designed for clinical and operational leaders, this session delivers actionable strategies to preserve the human experience of care in an AI-enabled environment.
- Recognize where and how artificial intelligence influences the patient experience across clinical and operational settings
- Examine the impact of AI on trust, communication, and perceived quality of care
- Apply the AI Safety Pause™ to evaluate AI-informed outputs in real-time decision-making
- Identify risks such as bias, miscommunication, and overreliance that may negatively affect patient experience
- Implement strategies to maintain human connection, accountability, and patient-centered care in AI-supported environments
- 10:00 am - 11:30 am
Workshop D Building the Workforce Behind Better Patient Experience
Rural ResilienceIn rural healthcare, workforce challenges directly impact patient experience, trust, safety, and access to care. Staffing shortages, leadership gaps, and provider burnout continue to strain rural hospitals and health systems, making it increasingly difficult to meet the expectations of patients and communities.
This interactive pre-conference workshop, presented by the New England Rural Health Association (NERHA) and partners, explores innovative strategies to strengthen and sustain the rural healthcare workforce. Through practical case studies and collaborative discussion, attendees will examine how regional partnerships, leadership development programs, community health workers, and rural-focused training initiatives are helping organizations improve workforce stability while enhancing patient experience outcomes.
Workshop participants will leave with actionable ideas to build more resilient, community-centered care teams capable of improving trust, engagement, and care delivery across underserved populations.
Analyze the Correlation between Leadership and Experience: Identify how leadership gaps in rural health systems contribute to provider burnout and subsequent declines in patient satisfaction and safety.
- Examine how workforce shortages, burnout, and leadership gaps impact patient experience, trust, and safety in rural healthcare settings
- Explore collaborative workforce development models that strengthen recruitment, retention, and leadership pipelines across rural communities
- Identify strategies to improve patient trust and engagement through community-based care teams and lived-experience workforce models
- Develop practical approaches to building resilient, rural-ready healthcare teams that support both workforce well-being and patient-centered care
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Speakers
Speakers
Laura Adams
Laura L. Adams, Senior Advisor at the National Academy of Medicine (NAM), provides leadership for the NAM Digital Health and Evidence Mobilization portfolios of the Leadership Consortium. Her primary expertise is in digital health, biotech, and human-centered care. She serves on the boards of Boston-based T2 Biosystems and Translational Medicine Accelerator (TMA); and is a member of the Oversight Council for the Massachusetts Center for Health Information and Analysis. She is also an advisor for Inflammatix, a Burlingame, CA-based biotech company specializing in host immune response diagnostics. Previously, Laura was the founding President and CEO of the Rhode Island Quality Institute (RIQI), a statewide health information exchange.
Robert Anderson
Robert Anderson is a assistant professor of medicine at the Mayo Clinic in Rochester Minnesota within the division of Pulmonary and Critical Care. He received his undergraduate degree in nursing from Luther College (Decorah, IA) and then pursued doctoral studies as a nurse practitioner at the University of Illinois Chicago. His clinical expertise lies in multi-specialty intensive care and lung cancer screening/diagnosis/management. His academic pursuits include development of an immersive patient education methodology to improve patient experience and outcomes, ultrasound-guided vascular access, and early mobility in the intensive care unit. In addition, he translates challenges identified at the bedside to solutions through medical device development through patent-protected technologies. Speaking and educating nationally and internationally, his mission is to retain the humanity of healthcare and always remember that being entrusted by patients as their care provider is an honor never to be taken lightly.
Josh M. Berlin, JD
Josh M. Berlin brings more than 25 years of experience serving clients and leading teams, most of which in healthcare advisory, bringing that expertise to rule of three, LLC as its CEO. He has been privileged to hold previous leadership roles at KPMG, IBM Watson Health, Dixon Hughes Goodman (now Forvis Mazars), and Citrin Cooperman. Both his current role and previous roles have presented opportunities to bring unconventional thinking to his clients, while supporting dynamic teams, across the full healthcare ecosystem (Providers, Plans, Employers, Governments, Advocacy, etc.). Currently, he serves on the Boards of vital.io, Validation Institute, the Population Health Management Journal, and HealthTrackRx.
Maritza Boudrow, M.Ed.
Maritza Boudrow, M.Ed., serves as Director of Centers for Patients and Families and Volunteer Services at Dana-Farber Cancer Institute, where she provides strategic leadership for programs designed to enhance the patient and family experience. She oversees innovative resources, educational initiatives, and volunteer engagement efforts that support compassionate, patient-centered care and reflect Dana-Farber’s mission.
With expertise in program development, strategic planning, and team leadership, Maritza is dedicated to ensuring that services are accessible, meaningful, and responsive to the evolving needs of patients and families. Her work is grounded in collaboration, continuous improvement, and a strong commitment to delivering impactful support across the care experience.
Maritza earned her B.A. in Psychology, with a concentration in Counseling and Health Psychology, and her M.Ed. from Emmanuel College in Boston, Massachusetts. She brings both academic preparation and practical leadership experience to her work in healthcare.
Greg F. Burke, MD FACP
Dr. Burke graduated from Jefferson Medical College (magna cum laude) in 1988 and completed an internal medicine residency and chief residency at Thomas Jefferson University Hospital prior to joining the Geisinger Clinic in 1992 as an associate in General Internal Medicine.
He has served in a number of leadership roles including Chief Patient Experience Officer for Geisinger Health since 2014 and Medical Director of the Geisinger Skilled Nursing Facility Program since 2018. He has won numerous awards for top performance in patient experience, including three times for the highest performance score for clinicians in the Geisinger Health system. He continues in clinical practice and has a special interest in medical professionalism and spirituality in medicine. Dr. Burke has a passion for improving the patient experience and feels expanding the principles of hospitality in healthcare
Steve Burrows
Steve Burrows is a comedic storyteller — a writer, director and performer who has been entertaining audiences in film, television, commercials and theatre for 25 years. In 2009, in a complete career 180°, Burrows dropped out of Show Business to take care of his mother, who had gone in for a routine partial hip replacement and came out in a coma with permanent brain damage. For real. The insane years that followed — fighting for his Mom's life and for medical and legal justice - became Burrows latest feature, the award-winning, critically acclaimed HBO documentary film: "Bleed Out." Currently, Burrows is working on several feature film and television projects. In honor of his Mom, he has also become a fierce patient safety activist.
Steve Burrows, ,
Hugo Campos
I grew up in Rio de Janeiro and moved to San Francisco in 1990, where I built a career in digital design and technology. My life took a different turn when I was diagnosed with hypertrophic cardiomyopathy and received an implantable defibrillator.
That experience transformed me into a patient advocate. I’ve been honored by the Obama White House as a Champion of Change for Precision Medicine and now serve on the NIH All of Us Research Program, PCORI’s THRIVE Trial, and the advisory board of UCSF/UC Berkeley’s Computational Precision Health program.
What sets me apart is not just my advocacy, but how I live it. I use generative AI daily to manage my own health and my father’s care. My work sits at the intersection of personal experience, critical thinking, and the philosophy of patient autonomy.
Erin Carroll, BAS
Erin Carroll is the Manager of High Reliability & Business Optimization at South Shore Health, bringing more than 10 years of experience in population health, quality improvement, and high reliability. She has extensive expertise partnering with Patient Experience vendors to develop and implement real-time survey programs, as well as creating dashboards that provide meaningful, actionable insights for clinical leaders. Erin established the monthly “Feel Good Friday” practice, sharing a meaningful patient comment with each department and translating it into a simple, repeatable teaching point. She focuses on building patient trust through collaboration with colleagues, promoting consistency, and supporting a fair, learning oriented culture for teams.
Richard Corder
Richard Corder is the Senior Principal at Outcomes Institute, a healthcare consultancy and collective committed to work that inspires and removes barriers. With a career that began as a restaurant busboy and evolved into executive leadership across hospitality and healthcare, Richard brings a personal, lived, and grounded perspective to the art and science of service, systems, and human connection.
Over the past three decades, he has become a trusted advisor to organizations and leaders seeking to improve performance, transform culture, and lead with purpose. Leaders who work with Richard see measurable gains in patient satisfaction, employee engagement, and leadership alignment – turning culture into a driver of safety, quality, and performance.
Grace Cordovano, PhD, BCPA
Dr. Grace Cordovano, PhD, BCPA, is an internationally recognized patient advocate and founder of Enlightening Results, a personalized advocacy firm specializing in oncology, rare, and catastrophic cases. For more than 25 years, she has helped patients and care partners navigate some of the most complex moments in healthcare—from survivorship to end-of-life planning—with empathy, clarity, and medically credible guidance. Widely known for “navigating the unnavigable,” Dr. Cordovano is a leading voice in patient rights, health equity, digital health, and the responsible use of AI in care navigation. She also co-founded Unblock Health, which empowers patients to access and correct their electronic health information. A board-certified patient advocate with a PhD in Biochemistry from Albert Einstein College of Medicine, she serves in national leadership roles across interoperability, techquit
Toby Cosgrove, MD
Toby Cosgrove, MD, is former CEO and President (2004-2017) of Cleveland Clinic. He went to the University of Virginia School of Medicine and earned a Bronze Star in the U.S. Air Force in Vietnam. A renowned cardiac surgeon, he holds 30 patents for medical innovations. He serves on several medical industry boards. As an expert on health issues, he is a frequent commenter in national and international media.
Kristen Crandall, MSN, RN, CPN
Kristen Crandall is a nationally recognized patient safety leader and practicing pediatric nurse who translates safety science into operational reality, helping healthcare organizations build systems that prevent harm before it occurs. Kristen is a safety leader and integrator who bridges the gap between safety science and frontline clinical reality. She has authored peer-reviewed research on improving safety event analysis reliability and debriefing and regularly contributes as a speaker and educator on topics including systems thinking, high reliability, reducing preventable harm, safety culture, cause analysis and sustainable healthcare improvement.
Drawing on over 19 years of clinical and leadership experience spanning pediatric inpatient, emergency, and ambulatory care, Kristen leads high-impact, cross-functional consulting efforts at ECRI that span system design, human factors engineering, Just Culture, and safety event analysis, each aimed at reducing preventable harm through solutions that are cohesive, operationally grounded, and built to last.
Her service on the National Steering Committee for Patient Safety, combined with her continued active clinical practice as a pediatric nurse, ensures that regardless of the safety challenge at hand, her perspectives are practical, current, and grounded in the realities of care delivery.
Missy Danforth
Ann Marie Day, MBA
Ann Marie Day is the Chief Operating Officer of the New England Rural Health Association (NERHA), where she provides leadership for organizational strategy, programs, personnel, and financial management. Ms. Day brings a long history in leadership development, quality improvement, population health management, and community-based work, with progressive experience implementing data-driven change and fostering organizational growth.
She has led high-impact programs, securing diverse funding streams and cultivating strategic partnerships to expand reach and deepen community impact. With an in-depth knowledge of rural health, social determinants of health, substance use disorders, and patient experience, Ms. Day also led the Patient and Family Advisory Council at a rural community health center. She holds an MBA in Healthcare Administration from Rivier University and has presented nationally at the National Rural Health Association Conference, the Medicare Rural Hospital Flexibility Program conference, and across the New England region.
Susan Deane, EdD, MSN, CNE, RN
Dr. Susan Deane is a nationally recognized nurse educator, consultant, and thought leader in artificial intelligence and technology integration in nursing education and practice. With more than 25 years in nursing education, she previously served as Dean and Professor of the School of Nursing at SUNY Delhi, where she led innovative academic-practice partnerships and advanced virtual and technology-enhanced learning initiatives.
Dr. Deane specializes in AI competency development, faculty preparation, curriculum innovation, and nurse leadership in AI governance. She holds an AI Educator Certification from Auburn University and San Diego State University and a post-master’s certificate in Healthcare Informatics. Her work focuses on ensuring artificial intelligence enhances clinical judgment, while promoting ethical integrity, equity, and human-centered care.
Dave deBronkart
Dave deBronkart, known on the internet as e-Patient Dave, is the author of the highly rated Let Patients Help: A Patient Engagement Handbook and one of the world’s leading advocates for patient engagement. After beating stage IV kidney cancer in 2007 he became a blogger, health policy advisor and international keynote speaker. An accomplished speaker in his professional life before cancer, he is today the best-known spokesman for the patient engagement movement, attending over 650 conferences and policy meetings in 26 countries, including testifying in Washington for patient access to the medical record under Meaningful Use.
Rebecca Dillard, MBA, CPXP
Rebecca Dillard is the Chief Experience and Culture Officer at Your Health, where she leads initiatives that strengthen organizational culture, elevate the patient and resident experience, and enhance employee engagement. She brings decades of leadership experience across healthcare operations, hospitality, leadership development, and patient experience, with a strong focus on service excellence and people-centered care.
Rebecca holds a bachelor’s degree in finance from Clemson University and an MBA. She holds several professional credentials, including Certified Patient Experience Professional (CPXP), Certified ServSafe Instructor, and Certified Dietary Manager. Her leadership is centered on collaboration, compassion, accountability, and innovation, helping organizations create exceptional experiences for patients, families, and healthcare teams alike.
Sanjay Doddamani, MD, MBA
Dr. Sanjay Doddamani is the Founder and CEO of Guidehealth, where he leads efforts to revolutionize AI-enabled health services and value-based care. Under his leadership, Guidehealth partners with leading health systems and clinically integrated networks, supporting more than half a million lives across four states and all payor types.
With over two decades of experience in healthcare innovation, Dr. Doddamani has held entrepreneurial, clinical, and federal leadership roles. He previously served as Senior Advisor at the Center for Medicare and Medicaid Innovation (CMMI), where he helped develop alternative payment models to advance value-based care. Clinically, he pioneered multidisciplinary home-based care and served as Chief Medical Officer of Geisinger at Home, integrating primary and specialty care with community-based programs.
Alexandra Drane
Alexandra is co-founder and CEO of ARCHANGELS, a women-owned, public benefit corporation and omni-channel platform shamelessly hustling to make change happen for the 43% of adults across our nation serving as unpaid caregivers. ARCHANGELS engages and supports caregivers across all 50 states through partnerships with employers, consumer brands, health-plans/systems, communities, and states.
Alex co-founded Rebel Health, Eliza Corporation (acquired by HMS Holdings Corp: HMSY, now Cotiviti), Engage with Grace, and three other companies (all boot-strapped). A serial entrepreneur ever looking for opportunities to connect with people, She believes communities are the frontline of health, that caregivers are our country’s greatest asset, and that we need to expand the definition of health to include life.
Talia Drayton
Talia Drayton is the founder of Drayton Health Systems and creator of F.A.V.E., a care-delivery implementation framework focused on the gap between clinical recommendations and real-world patient follow-through. With over 12 years of experience in learning design, instructional systems, healthcare-adjacent training, and behavior-focused implementation, she specializes in translating complex information into usable workflows, education, and patient-ready action systems. Her work brings a systems-design lens to patient experience, health literacy, and post-visit support, helping reimagine how care guidance becomes practical, human-centered, and actionable after the appointment ends.
Kathleen Ellmore
Kathleen Ellmore is one of the earliest pioneers in bringing the best of consumer marketing and data-driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don’t need, Kathleen uses the same strategies to instead change the health equation in America. Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcomes and lower costs.
Robert Fields
Dr. Robert Fields is a family medicine physician and EVP, Chief Clinical Officer at Beth Israel Lahey Health, a Harvard-affiliated 14-hospital system in Boston. He leads systemwide efforts in quality and safety, as well as strategy and operations across primary care, behavioral health, lab, pharmacy, and home health, including hospital-at-home programs. He also oversees the 1115 Medicaid waiver response and directs managed care and population health strategy.
Dr. Fields began his career as an independent primary care physician serving underserved Latino communities in Western North Carolina. After launching one of the state’s first successful value-based networks, he joined Mount Sinai, where he became Chief Population Health Officer, overseeing population health and managed care for the $9B system. In 2023, he joined Beth Israel Lahey Health as its first EVP and Chief Clinical Officer,
Jason S. Fish, MD
Dr. Jason S. Fish is a respected healthcare leader with over 15 years of leadership experience in healthcare delivery and operations. As the CEO of Yale Health and a Clinical Professor of Medicine at Yale University, he is dedicated to advancing healthcare excellence, equity, and access for the Yale community. With a unique combination of clinical expertise, business insight, and academic credentials, Dr. Fish has become a pioneer in value-based care and innovation.
Rachael Fricke
Rachael Fricke is a healthcare innovator and experience strategist with more than 25 years of leadership at the intersection of hospitality and healthcare. As President of Guaranty Health Solutions (GHS), she partners with health systems, urgent care operators, and specialty providers nationwide to design growth strategies that feel less transactional and more human.
Her work is driven by a simple but radical belief: every patient deserves to feel like a valued guest. Under her leadership, GHS has redefined what it means to grow in healthcare — building patient journeys that are intentional, marketing that inspires trust, and experience programs that measure what matters most. Rachael’s vision for GHS was born from both professional expertise and personal experience. After walking through her mother’s cancer journey, she saw firsthand that while clinical care may be strong, the patient experience often lacks the empathy and clarity that hospitality provides. That insight became the foundation of her mission: to make hospitality the new standard in healthcare.
Throughout her career, Rachael has led transformative initiatives across marketing, patient engagement, and telemedicine, building reputations for organizations as trusted providers of first-class care. She is recognized for her ability to align strategy with culture — helping frontline teams, leadership, and patients all move forward together.
Today, Rachael and the team at GHS are proud to partner with healthcare organizations across the country, guiding them to grow smarter, serve better, and deliver experiences that patients never forget.
Anna Gosline
Anna Gosline is Senior Director of Strategic Initiatives in the Executive Office at Blue Cross Blue Shield of Massachusetts and Executive Director of the Massachusetts Coalition for Serious Illness Care. She leads a broad portfolio of policy, community, and strategic initiatives focused on improving healthcare quality, affordability, and person-centered care, with particular expertise in serious illness and palliative care strategy.
Prior to her current role, Anna served as Director of Policy and Research at the Blue Cross Blue Shield of Massachusetts Foundation, where she oversaw the organization’s policy and research agenda. Her background also includes health system research and healthcare journalism in the UK and Canada. Anna holds a master’s degree in Health Policy and Management from Harvard T.H. Chan School of Public Health.
Amy Gleason
Amy Gleason is the Acting Administrator of the U.S. DOGE Service and Strategic Advisor to the Centers for Medicare & Medicaid Services (CMS), where she leads national initiatives to modernize healthcare technology and improve data interoperability. Previously, she served as Chief Product Officer at Russell Street Ventures, where she led digital health innovation at Main Street Health and CareBridge. Amy also served with the U.S. Digital Service at the White House, where she created the national COVID-19 database and led major efforts such as the Pandemic Ready Interoperable Modernization Effort (PRIME) and Data at the Point of Care.
Lisa Golden
Senior healthcare executive with leadership experience in health plan operations, population health, and value-based care. As COO of Geisinger Health Plan, she was responsible for operational performance, care management infrastructure, and advancing integrated models that align member engagement, clinical delivery, and cost management within employer-sponsored and value-based frameworks.
Hilary J. Goldberg, MD, MPH
Dr. Goldberg received her MD at New York University School of Medicine and completed her residency at Beth Israel Deaconess Medical Center here in Boston. She went on to complete her PCCM clinical fellowship at University of Texas Health Science Center, and fellowship in Lung Transplantation at University of Minnesota Medical Center.
Since joining the Harvard Medical School (HMS) community as an Instructor in 2005, she has served in various leadership roles at BWH, serving as Medical Director of the Pulmonary Rehabilitation Program; Co-Director of the Interstitial Lung Disease (ILD) Clinic and Clinical Director of the Center for LAM Research and Clinical Care and Medical Director of the BWH Lung Transplant Program, overseeing a significant increase in volume and improvement in post-transplant outcomes during her tenure. She also served as the inaugural Physician Lead for Quality Assessment and Performance Improvement in Solid Organ Transplantation at BWH, as well as Clinical Director and Interim Chief of the PCCM Division at BWH. Currently, she serves as Vice Chair of Quality/Assistant CMO for the MGB AMC Department of Medicine and is an Associate Professor of Medicine at HMS.
Steven Goldberg, MD, MBA
Steven Goldberg, MD, MBA, is a nationally recognized healthcare leader, named one of Modern Healthcare’s “100 Most Influential in Healthcare” in 2020—ranked #39 for his leadership of employee health during the COVID-19 pandemic. Known for his energetic presence, clarity of communication, and rigorous attention to detail, Dr. Goldberg is widely regarded as a thoughtful and collaborative voice in the advancement of healthcare delivery. Dr. Goldberg currently serves as Chief Medical Officer of HealthTrackRx, the nation’s leader in outpatient infectious disease diagnostics with next-morning PCR results.
Peggy Greco, Ph.D.
Dr. Peggy Greco is the Chief Patient Experience Officer at Nemours Children’s Health, leading enterprise-wide strategies in patient experience, health equity, and provider engagement. With over 30 years at Nemours, she has held multiple leadership roles in clinical care and research. Dr. Greco develops and implements training programs, oversees health equity initiatives, and advances patient-centered care. A researcher and speaker, she is a thought leader in pediatric healthcare experience and provider well-being.
Apurv Gupta, MD, MPH
Dr. Gupta is an expert in driving transformational change for leading healthcare systems. He is a thought leader in physician engagement, change management, quality transformation, and leadership development. He coaches and mentors healthcare leaders to help them lead transformation efforts for their organizations. An Internal Medicine physician by training, he has held positions as Medical Director, Chief Medical Officer, Vice President of Network Performance Improvement, and Director of Care Transformation. Deeply committed to values of compassion, trust, and growth mindset, he is an innovator and champion for staff empowerment. One prominent example is his pioneering work in developing A Loving Organization model to help create sustainable and profitable organizations through a loving systems based approach.
Sam Hanke
Dr. Sam Hanke is the Chief Patient and Family Experience Officer and an Associate Professor of Pediatric Cardiology at Cincinnati Children’s Hospital Medical Center. A specialist in treating infants and children with complex congenital heart disease, Dr. Hanke leverages his clinical expertise and training in quality improvement science to lead large-scale efforts in family-centered care.
Martin J. Hatlie, JD
Marty Hatlie is a long-time patient safety advocate, active in the field for more than 30 years. Currently he serves as Director for Policy and Advocacy with Patients for Patient Safety US (PFPS US), a patient-led nonprofit organization dedicated to the pursuit of zero preventable patient harm in the United States. He is active in federal health system transformation work, contributing to numerous improvement projects and campaigns developed by the Centers for Medicare and Medicaid Services, Agency for Healthcare Research & Quality, and the Patient Centered Outcomes Research Institute, among others. Hatlie currently serves on the National Steering Committee that oversees implementation of Safer Together: The National Action Plan on Patient and Workforce Safety as well as the Certified Professional in Patient Safety Board of Directors.
Previously, he worked with the American Medical Association to establish the National Patient Safety Foundation in 1997 and served as its founding Executive Director. He also contributed to the development of the international Patients for Patient Safety network, launched by the World Health Organization in 2005.
Carol Keohane, MS, BSN, RN
Carol Keohane is Senior Vice President and Chief Quality & Safety Officer at South Shore Health, the largest independent not for profit health system in Southeastern Massachusetts, where she leads system wide efforts to advance quality, safety, patient experience, and continuous improvement. She brings deep expertise in healthcare quality, safety, risk management, and clinical operations, with a proven track record of delivering innovative, cost effective solutions. Ms. Keohane has authored more than 50 peer reviewed publications in leading journals, serves on the editorial board of the Journal of Patient Safety, and is nationally recognized for translating research into actionable strategies—particularly in quality and safety, obstetrics, neonatology, and health IT integration.
Nick Kraft
Chief Customer & Market Engagement Officer for Lifetime Health Care Companies, parent of Excellus BlueCross BlueShield, Univera Healthcare, and CDPHP. He leads enterprise efforts across customer strategy, marketing, brand, innovation, and engagement, focused on making health care more affordable, accessible, and easier to navigate for members, employers, providers, and communities. Previously, Nick served as SVP and Chief Growth Officer at CDPHP, where he oversaw product innovation, sales, marketing, customer experience, and community relations. During his tenure, CDPHP achieved record membership growth, earned national recognition as a top-growing Medicare Advantage plan, and generated over $900 million in new revenue, restoring profitability across key business lines. He also established CDPHP’s Revenue Organization, aligning growth functions into a unified data-driven team
Stephen Lansing, P.A.
Stephen Lansing is a Physician Assistant practicing in both the Emergency Department and Internal Medicine Department at South Shore Health. Graduating from a 5-year accelerated PA program – Stephen brings over 10 years of clinical experience while also teaching as an Adjunct Professor at Tufts Physician Assistant School. Stephen serves as the elected Advanced Practice Clinician on SSH’s Provider Council focusing on initiatives to improve clinical practice and wellbeing. In his role, Stephen developed a new program centered on providing clinicians with positive feedback, stream-lined the APC Emergency Room Critical Care Billing System and aided in creating and maintaining a new triage system for the Emergency Room. Stephen is a multirole practitioner whose leadership is anchored in clinical excellence - providing “a credible and compassionate voice.”
Alice Lorch, MD, MPH
Alice Lorch, MD, MPH, is the Associate Chief Medical Officer and Vice President for Medical Affairs for Massachusetts General Hospital and Massachusetts Eye and Ear Hospital. Until September 2024, she was the Director of the Harvard Medical School (HMS) Residency Program in Ophthalmology and the Vice Chair for Education in Ophthalmology at Mass Eye and Ear.
Dr. Lorch graduated with a BS in Biology from Yale University and subsequently earned her MD at HMS. A graduate of the HMS Residency Program in Ophthalmology, Dr. Lorch served as Chief Resident and Director of the Trauma Service for the academic year 2014-15. After this, she accepted a position as a member of the Comprehensive Ophthalmology and Cataract Consultation Service at Massachusetts Eye and Ear while completing an MPH in Clinical Effectiveness at the Harvard School of Public Health.
Peter Lymm
Peter Lymm is Chief Operations Officer at CareOregon, where he leads enterprise operations for one of the largest Medicaid health plans in the Pacific Northwest. With more than 30 years of experience, he has led health plan and provider organizations through complex operational and financial environments. Previously, Peter served as Western Region Market President at P3 Health Partners and as Chief Operating Officer at Neighborhood Health Plan of Rhode Island. He has also held senior roles at Aetna, ChenMed, Samsung’s Global Healthcare Division, American Well, and Yale New Haven Health. Peter holds a bachelor’s degree from the University of Rochester and an MBA from the University of New Haven and serves on nonprofit and academic boards.
Natalya Martins, MPH
Natalya Martins currently serves as Chief Operating Officer at MHQP, where she oversees organizational operations and MHQP’s quality measurement portfolio, including its statewide patient experience survey programs. She has played a key role in expanding MHQP’s equity agenda, leading several initiatives with a focus on pain equity, as well as strategic efforts related to quality measurement innovation and elevating the patient voice in quality improvement. Her work blends methodological rigor with a deep commitment to stakeholder engagement and transparency to advance data-informed improvements in healthcare quality and patient experience. Natalya received an MPH from Simmons University and a B.Sc. in Health & Exercise Science from Skidmore College.
Thom Mayer, MD
Thom Mayer, MD, is a prominent figure in the fields of emergency medicine, sports medicine, and leadership in times of crisis. He has built a distinguished career focused on athlete health, safety, and emergency response, making significant contributions to both clinical practice and medical education.
Dr. Mayer has served as a medical director for various professional sports teams and events, including the NFL Players Association, where he has played a crucial role in developing and implementing protocols for player safety and injury management. His expertise has been instrumental in advancing the understanding of concussion management and emergency care in sports. He has worked closely with athletes, coaches, and medical teams to enhance the overall safety of participants in high-risk sports. He was recently nominated to the Pro Football Hall of Fame in Canton.
Tiffany Moreno
Tiffany Moreno is a healthcare workforce development leader, phlebotomy educator, and Program Manager at Berkshire Community College. With nearly a decade of clinical laboratory and phlebotomy experience in hospital, outpatient, and functional medicine settings, she brings expertise in patient safety, quality assurance, workforce training, and healthcare operations. Tiffany is passionate about expanding access to healthcare careers and advancing health equity, particularly within Hispanic and Latino communities. She serves as a Board Member for Berkshire United Way, is a recipient of the Berkshire 40 Under 40 Award, and has presented at regional and national conferences, including the New England Rural Health Association and HRSA's national webinar series
Danish Nagda
Danish is a pioneering physician-entrepreneur whose career combines clinical expertise with transformative technology innovation. His journey from creating one of the world's most successful learning platforms to practicing medicine demonstrates an exceptional ability to identify systemic challenges and develop scalable solutions that impact millions of lives globally.
Danish's educational foundation was established at the prestigious University of Pennsylvania Perelman School of Medicine, where he developed the clinical knowledge and patient-centered perspective that would later inform his entrepreneurial ventures. He completed his ENT residency at Washington University in St. Louis, bringing both the rigor of medical training and the empathy of direct patient care to his work, experiences that are further deepened by his personal role as a caregiver for his father.
Zeev Neuwirth, MD
Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical experience as an internal medicine physician and nearly 20 years of experience in clinical operations, population health and strategic services. He most recently served as the CEO of a Medicaid Managed Care Organization. Prior to that he served in a number of roles at Atrium Health (now Advocate Health) including Chief of Clinical Care Transformation, Senior Medical Director of Population Health, Chief Clinical Executive for the Medical Group, and Chief Medical Officer for the Medical Group.
In 2017, Zeev launched an award-winning podcast, 'Creating a New Healthcare'. This podcast has over 200 posts and is one of the longest lasting healthcare industry podcasts.
Bevin O’Neil
Bevin O'Neil is the chief transformation officer at ECRI, a nonprofit organization focused on advancing effective, evidenced-based healthcare globally. In her role, O’Neil is responsible for developing and executing its global strategy. O’Neil has over two decades of private equity, fundraising and operating experience, and has sat on several boards.
Prior to ECRI, O’Neil was the founder and managing partner of Incline GEP, which focused on supporting entrepreneurs with emerging consumer brands. From 2011 to 2013, O’Neil served on the drug access team of Clinton Health Access Initiative (CHAI), responsible for improving sustainable access to pediatric HIV drugs and diagnostics for the developing world utilizing a market-based approach.
Earlier in her career, O’Neil was a Principal at Avista Capital Partners, founded by former DLJ Merchant Banking partners. At Avista, O’Neil launched the consumer silo and executed five private equity investments and related tack-on acquisitions in healthcare and consumer, four of which were corporate carve-outs requiring intense operational and infrastructure building. Prior to Avista, O'Neil was a senior manager in business development at Tumi, an Oaktree Capital Management portfolio company. In addition, O'Neil served various roles in the private equity groups of Guggenheim Partners, Oaktree Capital Management, and DLJ Merchant Banking. O’Neil received a BBA from the University of Michigan.
Katie Owens
Katie Owens, MHA, CPXP, is President of the Healthcare Experience Foundation, where she partners with healthcare organizations to strengthen culture, engagement, quality, safety, and patient experience through evidence-based leadership and workforce development strategies. With experience supporting more than 600 healthcare organizations ranging from rural hospitals to large academic medical centers, she specializes in organizational transformation, physician and workforce engagement, communication excellence, and governance development. Katie is a nationally recognized speaker, facilitator, and author whose work has been featured in industry publications and presented at leading conferences, including the Congress on Healthcare Leadership. Her practical approach helps organizations translate strategy into sustainable performance improvement.
Leslie Redd
Leslie Redd is the Co-Founder and COO of Ripple Health AI, a company that builds AI-powered communication simulations designed to transform healthcare training. Throughout her career as a learning technology strategist and leader, she has successfully created, built, and scaled unforgettable training experiences at companies like Google Cloud, C3 AI, and Valve. She was also the Co-Founder and CEO of LearnBIG, an interactive, video-based education and training company, with customers such as Microsoft, HBO, and Accenture.
Helen Riess, MD
Helen Riess, MD is Chief Scientist for Empathetics. Dr. Riess is Associate Professor of Psychiatry, PT, at Harvard Medical School and Director of the Empathy and Relational Science Program at Massachusetts General Hospital. She is a core member of the Consortium for Research on Emotional Intelligence in Organizations (CREIO) and faculty of the Harvard Macy Institute. Dr. Riess is a psychiatrist who developed an empathy training approach based on research in the neurobiology and physiology of empathy that has been rigorously tested in pilot studies and a randomized, controlled trial at MGH. She completed her residency and Chief Residency at MGH and Harvard Medical School. Dr. Riess has devoted her career to teaching and research in the art and science of the patient-doctor relationship.
Laure Salomon
Laure Salomon is Vice President of Consumer Analytics and Data Science at CVS Health, where she leads the use of data, analytics, and advanced technology to improve consumer engagement and the healthcare experience. Her work focuses on translating complex consumer and healthcare data into actionable insights that help create more personalized, timely, and effective interactions with members.
Prior to joining CVS Health, Laure held leadership roles at Aetna, including Executive Director of Member Engagement and Customer Experience Analytics. Earlier in her career, she worked in digital marketing, management consulting, business intelligence, and technology at organizations including JPMorgan Chase, McKinsey & Company, Morgan Stanley Smith Barney, and MicroStrategy.
Laure has extensive experience in consumer analytics, data science, digital transformation, customer experience, business strategy, and personalized healthcare engagement. She was named to CDO Magazine’s 2026 Global Data Power Women list.
Carol Santalucia
Carol Santalucia is a seasoned healthcare leader with a passion and commitment to enhancing the patient and employee experience. Carol began her career at the Cleveland Clinic in 1983, where she worked in various service excellence and leadership roles, most recently as the Director of Service Excellence. She played a pivotal role in the formation of Cleveland Clinic’s Service Excellence Department and the creation of Cleveland Clinic’s Communicate with H.E.A.R.T. Program. Although now retired from the Cleveland Clinic, Carol began her own consulting firm, and has worked nationwide on improving the experience for patients, families and employees at over 40 organizations.
Carol received an MBA in Healthcare Administration from Cleveland State University and a BS in Psychology from Denison University. She is a past-president of the Society for Healthcare Consumer Advocacy and the Ohio
Michelle Schreiber, M.D.
Dr. Schreiber is currently the Deputy Director of the Center for Clinical Standards and Quality for the Centers (CCSQ) and the Director of the Quality Measurement and Value-Based Incentives Group at CMS. Dr. Schreiber is a general internal medicine physician with over 25 years of health care experience. Most recently, she was the Senior Vice President and Chief Quality Officer of Henry Ford Health System (HFHS) in Detroit, Michigan. Prior roles at HFHS included the Division Head of General Internal Medicine, and the SVP of Clinical Transformation and IT Integration, where she was the clinical lead of the systemwide Epic implementation. The Epic implementation and use earned HFHS a Davies Award in 2018. She has also held senior leadership roles at the Detroit Medical Center, where she was the Chief Quality Officer, and with Trinity Health System where she was the national system Chief Med
Jeremy Segall, MA, RDT, LCAT, FPCC
Jeremy Segall, MA, RDT, LCAT, FPCC is the inaugural System Chief Wellness Officer at NYC Health + Hospitals, the largest municipal public healthcare system in the nation. He currently oversees the human experience continuum for the entire enterprise, including employee well-being response efforts and engagement strategy, governing the system’s wellness programming, person-centered care certification, and care experience portfolios consisting of the system's customer service values. He coordinated the Healing Education Resilience and Opportunity for New York’s Frontline Workforce (HERO-NY) Taskforce bringing together the US Department of Defense, VA, USUHS, DOHMH, GNYHA, and FDNY to create a training series addressing resilience to be adapted for civilian audiences. The HERO-NY training has spread to 43 countries, 5 continents, and has trained over 120,000+ global healthcare workers
Mark Selna, MD
Physician–executive leading enterprise innovation across AI-enabled care delivery, predictive analytics, and value-based operating models. Focused on embedding intelligence into clinical workflows and engagement to drive measurable improvements in outcomes, experience, and cost at scale.
Philip J. Shelato, MBA
Phil has spent most of the last decade in healthcare advisory, focusing on organizational strategy, transformation, operations, and execution. Most recently, he was a Vice President at Lumeris, primarily responsible for population health services organization design and development of long-term operating partnerships with health systems. Prior to Lumeris, he was part of IBM Watson Health’s Strategic Advisory Practice, North Highland, and DHG Healthcare’s Strategy Practice.
Sue Sheridan, MIM, MBA, DHL
Anjali Sibley, MD, MPH
Anjali Sibley MD, MPH is a board-certified medical oncologist and hematologist at Stanford University School of Medicine, where she is Clinical Associate Professor of Medicine and Director of the Stanford Emeryville Cancer Center, a Stanford Medicine satellite cancer center. She has been practicing medical oncology and hematology for nearly twenty years. She sees patients with all types of cancer and blood diagnoses and oversees clinical trials in various specialties in Emeryville. Supportive care, particularly successful patient navigation programming, is one of her major areas of interest. She also runs an exercise oncology program and serves as a co-principal investigator on several clinical trials at Stanford. Dr. Sibley served on the Board of Directors for the Cancer Support Community of the San Francisco Bay Area for several years. She lives in California with her family, where she practices oncology and advocates for patient-centered reform in cancer care.
Molly Totman, MPH
Molly joined MHQP in 2024 as Senior Director of Quality Initiatives. She has expertise in quality improvement, data integration, strategic planning, program management, and evaluation. She earned her MPH from UMass Amherst in 2014 and is currently pursuing a DrPH at Johns Hopkins. From 2014 to 2022, she worked at Caring Health Center, most recently as Quality Director. In 2022, she became Quality Director at Community Care Cooperative (C3), supporting health centers statewide in value-based care. Molly is passionate about using improvement science, qualitative methods, and participatory approaches to advance healthcare quality and equity.
Harsh K. Trivedi, MD, MBA
Harsh K. Trivedi, MD, MBA, is President and Chief Executive Officer of Sheppard Pratt and Clinical Professor of Psychiatry at the University of Maryland School of Medicine. A nationally recognized psychiatrist and healthcare executive, Dr. Trivedi has expertise in behavioral health, population health, trauma-informed care, and integrated delivery systems. At Sheppard Pratt, he leads one of the nation’s largest nonprofit behavioral health systems, focused on expanding access, strengthening community-based care, advancing patient-centered behavioral health models, and improving outcomes through integrated and compassionate care delivery.
Joshua Weiner
Josh Weiner has dedicated his career to improving U.S. health care and developing consumer experiences. His expertise spans personalization, health care technology, and consumer engagement. He has built products and shaped strategy at McKinsey and Company, Meta, and CVS Health.
Josh is currently the Senior Vice President of Consumer Engagement & Analytics at CVS Health. His priority is using AI to grow, retain, and engage consumers.
Passionate about pediatric health, Josh is a Board Director at Enduring Hearts and Docs for Tots. He holds a B.S. from Carnegie Mellon University and an M.S. from Northwestern University.
Adrian White
With a background as an Irish RN and credentials as both a Certified Patient Experience Professional and Certified Professional in Patient Safety, I bring clinical credibility, operational grit, and just enough caffeine-fueled optimism to healthcare leadership. My work sits at the intersection of patient experience, safety, service recovery, accreditation, health plan operations and common sense, where compassion meets process improvement and the occasional controlled chaos. I am passionate about building systems that make care safer, kinder, and easier to navigate for patients, families, and teams. My leadership style blends strategy, humor, accountability, and a firm belief in killing them with kindness.
Benjamin White
Benjamin White serves as Director of Patient Experience for Mass General Brigham Emergency Medicine, where he focuses on strengthening the patient and family experience across emergency care settings. He works with clinical and operational leaders to advance patient-centered practices, improve communication, and ensure that the voices of patients and families help shape care delivery.
Cammie Wolf Rice
After losing her son Christopher to opioid misuse at just 32 years old, Cammie Wolf Rice channeled her grief into action, founding CWC Alliance in 2018 and publishing her story, The Flight: My Opioid Journey, in 2022. Through CWC Alliance, she created the Life Care Specialist (LCS) role: a first-of-its-kind position in healthcare to address the critical gap that failed Christopher, making sure patients receive trauma-informed pain management and substance use prevention as part of their care. This approach has since been adopted in hospitals across the country, was selected as the subject of a Harvard Business School case study, and was named the top recommendation by Georgia’s 2024 House Study Committee on Alternatives to Opioids.
Judith Wolfe, MD
Dr. Judith Wolfe is an emergency physician and the current Chief Medical Officer at University Hospitals St. John Medical Center, as well as an Associate Clinical Professor of Emergency Medicine. With over two decades of experience, she is an internationally recognized expert in patient experience, healthcare communication, and the application of artificial intelligence in medical settings. Dr. Wolfe's expertise, honed through roles such as Associate Chief Experience Officer at Cleveland Clinic, spans clinical practice, operational efficiency, and care model innovation. Her work focuses on leveraging advanced technologies to improve healthcare outcomes while addressing critical issues in patient care delivery.
Stay & Explore
Venue
The Colonnade
120 Huntington Avenue, Boston, MA
Located in Boston’s Back Bay, the Colonnade Hotel offers a welcoming setting for learning, networking and collaboration. A discounted group rate of $379 per night is available through September 10, 2026, subject to availability.
Explore the City
Donut Tour. Wicked. Red Sox vs. Cubs. Whale Watching.
There are countless opportunities to experience what Boston has to offer while you’re here. Check out events happening during the week of the symposium.
Pricing
Pricing
Bring Your Team & Save
Transformation happens faster when teams learn together.
Register three or more delegates from the same organization at the same time and receive 10% off each registration.
This is an ideal opportunity to align leadership, clinical, operational, and patient experience teams around shared strategies and actionable takeaways.
Planning to bring a larger group? We’re happy to create a customized package to support your team’s participation. Please contact us at info@icdevents.com to discuss preferred pricing and coordination support.
Cancellation & Substitution Policy
We understand that schedules shift and unexpected circumstances arise. If you are unable to attend, please notify us in writing as soon as possible.
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Cancellations received on or before August 14, 2026 will receive a full refund, less a $200 administrative fee.
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Cancellations received between August 15 and September 14, 2026 will receive a credit voucher for the full paid amount, valid for any future ICD conference within 12 months.
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Because of contractual commitments and advance planning, we are unable to offer refunds or credits for cancellations received on or after September 15, 2026.
If you are unable to attend, you are welcome to send a colleague in your place at no additional cost. Substitutions may be made at any time.
Our goal is to support your participation in a way that feels fair while honoring the commitments required to bring this community together.
Program content and speakers are subject to change.
Sponsorship
Partner With Us
Ten Years of Trusted Healthcare Leadership
For ten years, The Patient Experience Symposium has brought together senior healthcare leaders shaping experience, quality, digital transformation, and care delivery innovation. Sponsors gain direct access to a highly curated audience influencing strategy and investment across healthcare.
Why Sponsors Participate
This symposium is the ideal place to build executive relationships, strengthen visibility, and engage directly with healthcare leaders actively shaping patient-centered care.
ICD’s high-touch format prioritizes meaningful conversations and longterm partnerships, not onetime impressions. This symposium is the only place to engage healthcare, life sciences, and payer leaders influencing strategy, investment, and experience.
Strategic Sponsorship Opportunities
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Opening Night Reception
Only One Sponsorship Available
Position your organization at the center of the Symposium’s signature networking experience.
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Build Relationships. Drive Impact.
Luncheon Sponsorship
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Elevate your brand during one of the Symposium’s highest-attended networking and engagement experiences.
- Luncheon sponsorship recognition
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Connect and Recharge
Networking Break Sponsorship
Limited to Five
Maintain high visibility during one of the Symposium’s most active networking and conversation-driven experiences.
- Networking break sponsorship recognition
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- Visibility in conference materials
- Event website and promotional recognition
Buyer Visibility Partner
Tabletop Sponsorship
Limited Availability
Engage directly with healthcare decision-makers through curated, executive-level conversations within the Symposium Sponsor Showcase.
- Tabletop presence in Sponsor Showcase
- Full conference registration
- Brand visibility throughout the conference
- Event website and onsite recognition
- Executive Networking Opportunities
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Partners
©2025 International Conference Development, LLC. All rights reserved. ICD is an independent, purpose-driven producer of national events and symposia. All conference programs, speakers, and schedules are subject to change without notice. For sponsorship or speaking opportunities, please contact info@icdevents.com. View our Privacy Policy.