Nick Kraft

Senior Vice President, Chief Customer & Market Engagement Officer CDPHP

Chief Customer & Market Engagement Officer for Lifetime Health Care Companies, parent of Excellus BlueCross BlueShield, Univera Healthcare, and CDPHP. He leads enterprise efforts across customer strategy, marketing, brand, innovation, and engagement, focused on making health care more affordable, accessible, and easier to navigate for members, employers, providers, and communities. Previously, Nick served as SVP and Chief Growth Officer at CDPHP, where he oversaw product innovation, sales, marketing, customer experience, and community relations. During his tenure, CDPHP achieved record membership growth, earned national recognition as a top-growing Medicare Advantage plan, and generated over $900 million in new revenue, restoring profitability across key business lines. He also established CDPHP’s Revenue Organization, aligning growth functions into a unified data-driven team